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Advertisements . How are we advertised to?. Ads are All Around Us!. Advertisements. Ad It Up . . . Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??. Advertising Techniques!. . what’s your favorite? .

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  1. Advertisements How are we advertised to?

  2. Ads are All Around Us!

  3. Advertisements

  4. Ad It Up . . . • Each day you are exposed to over 300 advertisements! • How do you remember all those slogans and trademarks?? Advertising Techniques!

  5. .what’s your favorite? . • http://www.youtube.com/watch?v=cSuHQZjzJYY Advertising Techniques!

  6. Advertising Techniques! • Statistics • Testimonial • Fun and Friendship • Sex Appeal/ Romance • Nostalgia • Bandwagon • Transfer/ Fantasy • Humor • Sense Appeal

  7. NOSTALGIA • Uses plain folks, it takes people back to the good old days and focuses on reliability.

  8. BANDWAGON • Convinces you that everyone is buying this product.

  9. Bandwagon

  10. TRANSFER/FANTASY • Using superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.

  11. HUMOR • People will remember products because it makes them laugh and purchase the product because of positive association.

  12. Humor

  13. TESTIMONIAL • Important or well known people testify that they use the products and so should you.

  14. STATISTICS • Impressive facts and stats draw people in, even if they have little or no meaning.

  15. Sense Appeal • This includes sounds or pictures that appeal to your senses or emotions.

  16. FUN & FRIENDSHIP • These ads convey that using this product will increase your popularity and happiness.

  17. ROMANCE/SEX APPEAL • Show romantic situations use “sexy” models. • What is beauty?

  18. ROMANCE/SEX APPEAL • Do models really look like that? http://www.youtube.com/watch?v=hibyAJOSW8U

  19. Food Preparation • Why does that burger look so good?

  20. What advertising techniques appeal to you??

  21. Hard Sell Techniques Make a "timeline." Artificial timelines are a mainstay of the hard sell. The sales person or the campaign creates a sense of urgency (ex: This is the Last Item in Stock! Call Today!) to try to get immediate sales.

  22. Hard sell techniques • Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.

  23. Hard Sell techniques • Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99 • Free add-ins. "If you order now we will throw in an extra snuggie for FREE." • 2 for the price of 1. In most cases items are marked up from original price.

  24. Puffery • When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.

  25. Puffery

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