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Kenikmatan Dalam Kepraktisan

NEXT. Kenikmatan Dalam Kepraktisan. Disusun oleh : #Arisman.s #Robi arfandi al #Nurdianti #Hardianti #Rismayanti ali. KOPI CELUP. Presentasi Kelompok Mata Kulia h Aplikom. ,. COVER. NEXT. Kopi Celup. P oint1. Ruang Lingkup Pemasaran. P oint2.

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Kenikmatan Dalam Kepraktisan

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  1. NEXT Kenikmatan Dalam Kepraktisan Disusunoleh:#Arisman.s#Robi arfandi al#Nurdianti #Hardianti#Rismayanti ali KOPI CELUP PresentasiKelompok Mata Kuliah Aplikom ,

  2. COVER NEXT Kopi Celup Point1 Ruang Lingkup Pemasaran Point2 Market share Aktual Kopi Instan Aktual Point3 Program - Program Pemasaran Point4 Saluran distribusi Point5 Analisis Strategi promosi Point6 Datadan Proyeksi Keuangan

  3. COVER BACK NEXT StrategiPemasaranPengembanganProduk Kopi Celup Point1 RuangLingkupPemasaran Point2 Poin3 Point4 Point5 • Pasaranminuman (beverages) • Diferensiasidalampenyajian kopi instan Point6

  4. COVER BACK NEXT Market share Aktual Kopi Instan Aktual Point1 Point2 Poin3 Point4 Point5 Point6

  5. COVER BACK NEXT Program - Program PemasaranAnalisis Strategi Produk Penurunan BiayaCiri (Unik)Mutu (Spesifik)Gaya (Tagline) Point1 Konsep Brand (Merek):(dye=dyes yang berarti celup dan fee=coffee yang berarti kopi) Point2 Poin3 Point4 Point5 Point6

  6. COVER BACK NEXT Saluran distribusi Retail Distributor PT. KIR Point1 Point2 Poin3 PT. Sumber Mas. I. K PT. Tirta Megah Jaya CV. Tjipta Kencana PD. Multi Alam Sari Kari Coffee Services Inc Bel Canto Coffee Regional Distributor & Reseller Bellissimo Coffee InfoGroup Strategi Diskon Harga Sistem Poin Point4 Point5 Point6 Luar Negeri Dalam Negeri

  7. COVER BACK NEXT • Analisis Strategi promosi • Above the line • TV • Radio • Bioskop • website • Below the line • sponsorship event-event (olahraga, musik) • mendirikan stand product sampling • outlet promosi di tempat strategis • Strategi promosi : • tahap pengenalan produk, penajaman brand dan brandreminder. Point1 Point2 Poin3 Point4 Point5 Point6

  8. COVER BACK NEXT Point1 Point2 Poin3 Point4 Point5 Point6

  9. COVER BACK NEXT DATA DAN PROYEKSI KEUANGANSumber dan Nominal Pendanaan Investasi PT KIR Point1 Point2 16,67% Poin3 41,67% Point4 41,67% Point5 Point6

  10. COVER BACK NEXT Manajeman Controlling strategy, planning, staffing, dan directing. Point1 Peningkatan asset Peningkatan profitabilitas Peningkatan produktivitas Peningkatan penjualan Peningkatan laba Keunggulan kompetitif Point2 Poin3 Point4 Point5 Point6

  11. COVER BACK Lebih Dalam Lebih Nikmat Point1 TERIMA KASIH Point2 Poin3 Point4 Point5 Point6

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