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Plano Independent School District Social Media Overview

Plano Independent School District Social Media Overview. Presented to the Plano ISD Key Communicators By Lesley Range-Stanton, Director for Communications. Social Media Definition.

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Plano Independent School District Social Media Overview

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  1. Plano Independent School DistrictSocial Media Overview Presented to the Plano ISD Key Communicators By Lesley Range-Stanton, Director for Communications

  2. Social Media Definition Social Media is an online channel where people—customers, stakeholders, prospects, supporters and critics—can connect, talk, participate, review, comment, share, network or celebrate a brand. Photo Sharing Blogging …[O]ne of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participate in the “conversation” in the hopes that you can become a relevant influence in that conversation. — Wikipedia, 2010 Micro Blogging Video Sharing RSS Podcasts Message Boards Widgets Chat Rooms Social Networking

  3. Social Media |Goals for Plano ISD • Reach existing and new audiences using multiple communications platforms to publicize key messages about the district in a candid and informal style and to produce timely responses. • Enhance visibility, reputation and public support by generating positive media messages and coverage.

  4. Integrated Approach Traditional Model Multilogue Monologue Consumer Engagement Media Relations Thought Leadership Product Leadership Consumer-Generated Media Earned Media Business Driver Storyteller Active / Direct Passive / Indirect Social Media vs. Traditional Media Target Audience Target Audience Consumers, Online Media, Stakeholders, Employees Traditional Media Social Media Model - PARTICIPATE Traditional Outreach - PUSH

  5. Social Media Audience| Facebook Users* *Information provided by www.onlineschools.com

  6. Social Media Audience| Facebook Users* *Information provided by www.onlineschools.com

  7. Social Media Audience| Facebook Users* *Information provided by www.onlineschools.com

  8. Social Media Audience Plano ISD Facebook Fans: 6,196(Up from 3,472 this time last year) Gender and Age Plano ISD Twitter Followers: 1704(Up from 546 this time last year)

  9. Social Media |Changing Business

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