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NMC

NMC. Delivering Information at the Speed of Sight. Presented by… CHRIS SMITH National Sales Manager LISA BURNS Director of Marketing. NOTIFY  MOTIVATE  COMMUNICATE.

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NMC

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  1. NMC Delivering Information at the Speed of Sight. Presented by… CHRIS SMITH National Sales Manager LISA BURNS Director of Marketing NOTIFY  MOTIVATE  COMMUNICATE This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited.

  2. Help your customers make more money (25%-35% more than the competition) Signs = 70% Tags – 60% Administrative Costs No minimums or fees for drop shipments EDI capabilities No Stocking Co-op - 2% Loyalty Program Pricing Strategy NEW

  3. NMC Profit Comparison @ $10K Spend (Total Sales – Spend) $5,376 $8,157 $23,301

  4. NMC Profit Comparison @ $25K Spend (Total Sales – Spend) $13,440 $20,394 $58,253

  5. MSRP Comparison • Understanding what the market can bear. • We offer an MSRP that makes the most sense for the end user… we are not the low cost supplier, nor the high cost, but we are at a FAIR MARKET PRICE with low distributor costs … which is where the best value is. • Company A & B may have lower MSRP’s but end users are buying safety identification products from Company C & D at $85 mil & $150 mil per year! • Your distributors can sell at a better price, have lower costs, and gain more market share which equals higher profits.

  6. NEW Programs for 2012 • NMC Catalog • Online PLC Program • New Pricing Strategy • Sales Literature • By Industry and Product Type • Training • Portal

  7. 2012 NMC Catalog • QR Code on Front cover • Scan to be directed to nationalmarker.com • Part # index was removed • Can be provided electronically • Yellow section is now New Category of 5S • HC labels discontinued and replaced with GHS labels • (page 224) • Many items have been discontinued or made web only. • List will be provided

  8. PLC Program - Online • New Technology allows for: • Online library image & logo storage • Higher quality image/logo’s on the covers • 72 hour lead time for custom PLC’s • Minimum order quantity • 1 case (30 catalogs) • New competitive pricing strategy

  9. Future Sales Tools • Portal • FAQ & Questionnaire: • What elements are important to our customers? • Who will have access • Current capabilities • Facility Audits • Reviewing electronic options • Use the facility audit flyers to promote NMC • 2012 Goals to increase audits performed • Online Collateral Library (NMCRepgroup.com website) • Stock fliers and cut sheets by industry and product type • Facility Audits • Sales Binders

  10. 2012 Training • Catalog & Product Offering • Portal / Website • Facility Audits • Pricing – Sales Approach • GHS (Globally Harmonized System) • 5S Products • NMC Operational Goals/Outcomes • Differentiators (lead times for PLC’s, custom, stock, regional coverage) • Investing heavily (.75 Mil) in total operational improvements • Initiating new protocols & systems to improve workflow, inventory stocking & lead times

  11. 2011 Rep Group Survey Results • Who are the top 3 manufacturing Safety Identification (rank according to Market Share)? • Brady • Accuform • NMC • In your opinion, why are they the best? • Market Share & amount of time in the market • Name Recognition • Buying Group Participation • What are the top 3 challenges you have selling Safety Identification? • Safety identification is a not core focus for customers • Selling against the competition (this includes local shops) • Slower delivery times than competition

  12. 2011 Rep Group Survey Results • How do you sell against the competition? • PLC • Pricing/Margins • Relationships w/ distributors (providing service & support) • What additional resources do you need from NMC? • Qualified leads • Participation in more buying groups • Improved lead times & quicker response time for quotes • How do customer prefer to order SI? • Phone • Fax • EDI

  13. Thank You! Delivering Information at the Speed of Sight. Dependable Creative Progressive Excellent Innovative Likable Efficient Responsive Quality Evolving This information is confidential and may include proprietary and/or trade secret information. It is intended for this presentation only. Any use or disclosure of this information is strictly prohibited.

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