American Demographics

1. American Demographics American Demographics GeoLytics is an industry leader, providing demographic data, census demographics, market research data, and geocoding for social researchers and business marketing since 1996. Our easy-to-use software comes with built-in mapping capa maps for instant spatial display of your demographic information. Business and marketing personnel use GeoLytics data for target marketing, customer profiling, and business site selection. More than 4,000 libraries, universities, and government agencies trust GeoLytics for our population estimates, population projections, and GIS data. bilities that create thematic Company Information Since 1996 GeoLytics has published detailed demographic and geographic data on CD-ROM, DVD, and Online for business, academic, non-profit, and government markets. GeoLytics customers work in many environments, including libraries, real estate, insurance, banking, telecommunications, healthcare, media, and retail firms; in state, local, and federal government; and in hundreds of colleges and universities across the country. GeoLytics is a leading provider of census, demographic, and geographic data for academic and business researchers. Estimates/Projections Demographic Estimates and Projections are ideally suited for business users and researchers who need to know where to market, where to expand, and how to allocate resources. GeoLytics’ current year estimates and 5-year projections provide researchers with the necessary data to identify changes occurring in communities in the years since the 2010 Census and forecast the demographic trends that are likely to occur in the future. With Estimates Professional you get all of the basic current year estimates and 5-year projection data as well as 100s of additional variables. These include sex by age by race, educational attainment, consumer expenditures and more. Estimates Premium includes all of the basic and Professional variables and also includes poverty, employment, family

2. income, median home values and median rents. The geographic selections are also expanded to include cities, towns and MSAs. Products and Services GeoLytics software products make demographic data easy to access, easy to use, and easy to map. For your convenience, we have grouped our numerous research and business products into several categories. Please click on the product category below or if you know the specific product you want you can go directly to that product by clicking on the pull- down links from the Product Groups listed in the left hand column. Estimates/Projections - these products are ideally suited for users who need to know where the market is right now and where it is likely to go in the next 5, 10 even 15 years. We have Estimates and Projections for Population, Income, Housing Values, Employement, Consumer Expenditures, and many, many other variables. 2010 Census Data and American Community Survey (ACS) - offers the official 2010 Census data sets as well as the annually released ACS data sets. These are all the numbers from the US Census Bureau in an easy to use set of products. Normalized Data - as geographic boundaries change over time, our normalized data product line adjusts for these changes to allow for apple-to-apple comparisons of census data from 1970, 1980, 1990, and 2000 to the 2010 boundaries. CensusCD 1960, 1970, 1980, 1990, 2000 - historic census data in its original boundaries from the 1960, 1970, 1980, 1990 and 2000 US censuses. Business Packages - business software packages designed for marketing and customer profiling with site location ring analysis, demographic estimates and projects, geocoding, and other data products and reports. Geocoding, Site Report & Zip+4 - our geocoding and site report product line lets users append demographic information to their database of custom addresses. The Zip+4 allows you to append the data just from the zip+4 listing. Custom Reports - custom designed solutions for your datasets and your research questions. We can use our analytical tools to manipulate data extracted from our products to better suit your particular needs, as well create new datasets that cannot be done with our products alone. Special Datasets - geocoding services, custom built datasets, and database compression are just some of the special data processing services that we can provide. Business Data GeoLytics offers reliable and accurate business and marketing information software that is within the budgets of small and medium-sized businesses. We can help you compete with large businesses that have large marketing research budgets.

3. Make sure you have all the answers with our suite of business software products with GeoLytics' complete Business Package. We have zip code level demographic data for 1990, 2000, 2010, current year, and 5-year projections. Plus many other levels of geography including tracts and block groups.GeoLytics also has industry data in our Business Demographics CD. This CD includes the 2000 Census, the Business Census, current year population estimates, consumer expenditures, and 5-year population projections. Data is available for the nation, state, county, and zip code. It is easily exportable for use in your own spreadsheets, statistical programs, or mapping software. Custom Reports Custom Reports Custom Reports - We regularly run custom reports for individuals and agencies providing just the variables needed for the area specified. Sometimes it is a radius around a potential location that a customer is thinking of developing and needs to know how many people there are within 3 miles and what their income levels are. Other times it is information about ethnic breakouts by tracts across a state or the country at large. These are generally run right out of our products and are usually purchased by groups that do not need the complete software (or don't want to learn how to use it). These customers generally only need one set of answers and a custom report is a quicker and simpler solution. Reports start at $150. Area Segmentation Area Segmentation - We can create a specific weighting file to determine which parts of an area qualify using your agency specifications. You tell us what your target audience has as its characteristics and we will rank order the entire area by how well it correlates to this target profile. For example, we created a weighting file for a state government agency that needed to determine which Block Groups in their state met the mandated definition of "Distressed Block Groups". In their state to be "distressed" it had to meet at least 5 of 8 indicators (high unemployment, low high school graduation rates, high child poverty rates, high senior poverty rates, high single-mother with children in poverty rates, low per capita income, high percentage of minorities, high percentage of multiple people sharing living limited space). This file will then be used to determine which block groups are distressed and the level of distress. The government agency will then use this as the method for determining where to invest in programs, where to offer additional resources, and what areas qualify for different funding sources. We can custom tailor the variables used and the cut-offs to meet whatever your agency or state needs require. The pricing for this sort of project is about $2,500 depending upon the constraints. For more information please visit http://www.geolytics.com