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VIRGINIA I-81: VDRPT Marketing Study of I-81/I-95 Corridor

Explore the comprehensive marketing study conducted in September 2003 to address projected congestion and safety concerns along the I-81/I-95 corridor in Virginia. The study delves into market research, product design, traffic diversion analysis, and assessments of rail improvements. Discover the market segmentation, product strategy, potential rail enhancements, and traffic diversion implications highlighted in the report. Learn about the core findings suggesting that public investment in rail infrastructure could significantly alleviate highway congestion. Contact Reebie Associates for more information.

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VIRGINIA I-81: VDRPT Marketing Study of I-81/I-95 Corridor

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  1. VIRGINIA I-81:VDRPT Marketing Studyof I-81/I-95 Corridor Briefing for AASHTO Standing Committee on Rail Transportation Joseph Bryan, Reebie Associates September, 2003

  2. STUDY MOTIVATION • 2 Acts of VA Legislature Sought Rail-Based Solutions for: • Projected Congestion • Safety Concerns & Perceptions

  3.  Primary Market Research  Intermodal Product Design  Traffic Diversion Analysis  Rail Improvements Assessment 4 STEPS OF ANALYSIS

  4. MARKET SURVEY • Interviewed Shippers, 3PLs, Truck Lines • Primary Purchase Criteria: Reliability, Price, Transit Time • Rate reductions & on-time performance shift traffic • Truck Line decisions also reflect asset utilization • 28% of I-81 truck traffic from large or super motor carriers

  5. I-81 TRUCK TRAFFIC MIX By LOH  VA Section 

  6. MARKET SEGMENTATION Expanding the Product Portfolio: Intermodal Product Offerings Long-haul dry-van – intermodal compatible – large and super carrier – dense lane traffic Double Stack & TOFC + Expressway + Rolling Highway Intermodally Incompatible Equipment Double Stack & TOFC + Expressway Double Stack & TOFC Traffic handled by Small and Mid-sized motor carriers Traffic moving less than 100 miles in Corridor and/or lacking Intermodal density

  7. PRODUCT STRATEGY • Menu of Services • Full Over-the-Road Equivalent, Not Inferior Good • Trailer Service - TOFC, Expressway-style • Appeal to Motor Carriers • Mimic Highway Network Balance • Target Large Network Carriers as Diversion Mechanism

  8. POTENTIAL RAIL IMPROVEMENTS • Full double track • Reduced curvature • Bi-directional TC signaling • Frequent crossovers • 36-mile new construction • IMX terminals • Improvements serve product strategy

  9. MODERATING CAPITAL INTENSITY Public Investment Options: • Track upgrades, terminal construction, + maintenance = 24% • Add terminal function = 42% • Add platform acquisition + maintenance = 56% • Large portions are capital costs

  10. TRAFFIC DIVERSION (Schematic)  Rail traffic builds with time, speed, & investment

  11. KEY IMX PRODUCT PROPOSITION • Open Technology • Competitive Service • Compelling Economic Advantage Aided by: • Confluent volume • Network effects

  12. CORE FINDINGS - PRELIMINARY • Public investment in rail IMX service appears to produce material relief of highways in practical time frames • Effort required to organize finance & multi-jurisdictional cooperation should pay off

  13. Reebie Associates Transportation Management Consultants 2777 Summer Street, Suite 401 Stamford, CT 06905-4310 U.S.A. Telephone: 203-705-0455 Fax: 203-705-0456 www.reebie.com

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