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The Rise of the Enrollment Profession: A Tri-Country Perspective

The Rise of the Enrollment Profession: A Tri-Country Perspective. AACRAO San Francisco April 16, 2013. Presenters. Bob Bontrager, Ed.D. Senior Director of AACRAO Consulting and SEM Initiatives Paul Abela Executive Director Australia and New Zealand

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The Rise of the Enrollment Profession: A Tri-Country Perspective

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  1. The Rise of the Enrollment Profession:A Tri-Country Perspective AACRAO San Francisco April 16, 2013

  2. Presenters Bob Bontrager, Ed.D. Senior Director of AACRAO Consulting and SEM Initiatives Paul Abela Executive Director Australia and New Zealand Association of Tertiary Education Managers Sydney Jody Gordon Vice President, Students University of the Fraser Valley Abbottsford, BC

  3. Strategic Enrollment ManagementContext & Definition

  4. US High School Graduates, 1959 to 1975 National Center for Education Statistics http://nces.ed.gov/programs/digest/d03/tables/dt102.asp

  5. US High School Graduates, 1977 to 1992 National Center for Education Statistics http://nces.ed.gov/programs/digest/d03/tables/dt102.asp

  6. US High School Graduates, 1987 to 2017

  7. Changes in Race/Ethnicity: US

  8. Income Differences

  9. Income and Attainment

  10. “…states may need to change their methods for funding colleges to reward institutions that educate large numbers of needy undergraduate students and focus less on research…the sort of shift that is likely to mean redistributing money away from institutions (elite flagships, for instance) that are accustomed to getting lots of it.”Inside Higher Education, August 2008 “…higher education has functioned to divide and weaken the [United States] along the lines of inherited class privilege.” Postsecondary Higher Education, June 2008

  11. Higher education funding crisis will ‘damage’ students The EU is promoting the marketization of higher education in Europe Sacha Garben –London School of Economics and Political Science British Universities Will See Budget Cuts of 40% Under National Austerity Plan The Chronicle of Higher Education Could the birth of MOOCs lead to death of international branch campuses? Dr. Rahul Choudaha European Countries Compete to Attract, and Retain, Foreign Students New York Times Canada: Bill C-35 update for offshore agents; greater scrutiny for student visas ICEF Monitor Can universities lead Europe out of crisis? University World News

  12. Australia: Transforming Australia’s Higher Education System, 2009 The Vision Higher education is central to achieving the key objectives for the nation’s future. A growing higher education sector will include:

  13. Transforming Australia’s Higher Education System, 2009 • A stronger Australia – high skilled jobs and productivity growth • A fairer Australia – all Australians will benefit [from] equitable access to a diverse tertiary education sector • Future challenges – acting now to lay down a 10-year reform agenda Department of Industry, Innovation, Science and Tertiary Education http://www.deewr.gov.au/HigherEducation/Documents/TransformingAusHigherED.pdf

  14. Formation of the Tertiary Education Quality and Standards Agency The [Australian] Government [is] committed to ensuring that growth in the higher education system will be underpinned by a robust quality assurance and regulatory framework which places a renewed emphasis on student outcomes and the quality of the student experience. TEQSA http://www.teqsa.gov.au/about-teqsa

  15. What is Strategic Enrolment Management (SEM)? Strategic enrolment management is a concept and process that enablesthe fulfillment ofinstitutional mission andstudents’ educational goals.

  16. Physical Capacity Race/ Ethnicity Geographic Origin Academic Programs Student Ability Gender Special Skills Program Capacity Developing Enrolment Goals Institutional Mission

  17. Attain Degree/Goal The Student Success Continuum Traditional Enrolment Perspective Co-curricularSupport Classroom Experience Recruitment/ Marketing Orientation Student’s University Career Financial Support Academic Support Retention Admission

  18. Attain Degree/Goal The Student Success Continuum SEM Perspective Co-curricularSupport Classroom Experience Recruitment/ Marketing Orientation Student’s University Career Financial Support Academic Support Retention Admission

  19. Attain Degree/Goal The Student Success Continuum SEM Perspective Co-curricularSupport Classroom Experience Recruitment/ Marketing Orientation Student’s University Career Financial Support Academic Support Retention Admission

  20. SEM Planning Framework Sustainable Enrollment Outcomes Tactics Strategies Campus Infrastructure Strategic Enrollment Goals Data Collection and Analysis Key Enrollment Indicators Institutional Strategic Plan

  21. US enrollment professions = cookie-cutter multinational model?

  22. Questions/Comments? Bob Bontrager bontrager@aacrao.org

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