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Pathways to Membership Growth and Engagement. 2RE = Reach, Recruit, and Engage. 2RE = Reach, Recruit and Engage. Reach – create awareness of SkillsUSA. 2RE = Reach, Recruit and Engage. Recruit – decision to join SkillsUSA. Reach – create awareness of SkillsUSA.
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2RE = Reach, Recruit and Engage Reach – create awareness of SkillsUSA
2RE = Reach, Recruit and Engage Recruit – decision to join SkillsUSA Reach – create awareness of SkillsUSA
Engage – participation in SkillsUSA 2RE = Reach, Recruit and Engage Recruit – decision to join SkillsUSA Reach – create awareness of SkillsUSA
Membership 3 Paths 1Mission
Forecasting • Each state’s membership for 2012-2013 was predicted using an Excel forecasting formula. • Forecasting allows the data to indicate how the increases and decreases are actually affecting the state’s overall membership, as opposed to a simple average or trending model. • Forecasting also better disregards a fluke year, where calculating an average or a trend gives equal weight to each year. .
Forecasting • The five previous years of membership are averaged to create a comparison point. • The forecasted membership for 2012-2013 is then compared with the overall average of the past five years and a percentage indicating change is then calculated. • After reviewing the data, the margin of variation was calculated.
Forecasting – State Profile #1 Actual 10,464
Forecasting – State Profile #1 Actual 102
Forecasting – State Profile #1 Actual 10,566
Observations of Membership Projection • As we continue to gather additional years worth of data the prediction numbers should become more accurate, unless they are influenced by other factors. • For the 2012-2013 prediction, we correctly predicted 66%, with a +/- 10% variation. Meaning if the prediction was within 10% of the actual membership number, it was considered a successful prediction.
Observations of Membership Projection • Even though some states may have actually declined this year, they still fall into the growth category. • On the same note, there are states who gained membership, however they are still labeled as at-risk. • This is due to using a forecasting model, which compares the data throughout the time frame and adjusts for outlying years or anomalies. • If any of these states continue on this path, the forecast will adjust.
HS Discoveries • High School – The projections was nearly perfect, only -.75% difference. • High School membership overall remains on a steady pattern.
C/PS Discoveries • C/PS – the projection was almost exact with only a -5% difference. • However C/Ps continues to decline. • C/Ps was on the at-risk/steady bubble for 2012-2013 so they have now moved to at-risk for 2013-2014 projections.
Discoveries in Membership • Again, actual vs. projected was very close. • Total membership projection is slightly lower for 2013-2014, than it was for 2012-2013 due to the decline in membership, but overall holding on to very steady.
What now? Where do we go from here?
What now? What are we going to do differently? How are we going to think about membership differently?
Georgia 11 Year HS Membership 2010 first Champions Rally 2006 Director Hired 2010 first SkillsUSA University 2004 -2006 Two Yr. Director 2007 DCT Disbanded Highest membership in 21 years! 2007 Health Occ. Mandated to HOSA 2004 Director Retired 2009 first STORM held 2009 Friday Flash/Advisor Update • 2008–2012 CMI Training Held • 2008-2012 New Teacher Institute • 2008-2011 Three State Certified Trainers • 2009-2012 LeadOn Training with Local Chapter Officers/Members
SkillsUSA Potential Membership – Georgia 2010-2011 Source: Georgia Department of Education: Career, Technical and Agricultural Education Annual Report 2011http://www.gadoe.org/Curriculum-Instruction-and-Assessment/CTAE/Documents/CTAE-Annual-Report-2011.pdf
Larger Questions? • What is our total possible membership when considering all Career and Technical students that SkillsUSA serves in it’s 130 technical areas? • What is the true membership potential for each state association and how can we help them achieve it? • How to engage all members in a meaningful way through their SkillsUSA membership?
Larger Questions? • How best to serve College/Postsecondary Members. • How does SkillsUSA become a solution provider to the needs of its Professional Members so that they will see an inherent value to their membership. • ?
Action Plan • Identify and explore reasons for growth: • Marketing • Resources • Programs • Training • Recruitment efforts • TPP • Leadership provided by State Director • Leadership and support provided by Department of Education • Others? Can these be replicated in other states?
Action Plan • Identify factors impacting membership • external to the organization- beyond state association control • internal to the organization- within state association control
Action Plan • Solutions – • Presentations over the course of the next two days • Best Practices – 2RE • Staff Presentations • Additional ideas and suggestions of ways for us to help you and your state. • Leave with an action plan to implement 2RE
Are we relevant? Experts project 47 million job openings in the decade ending 2018. About one-third will require an associate’s degree or certificate, and nearly all will require real-world skills that can be mastered through CTE. Georgetown Center on Education and the Workforce
Questions??? • Why is there a skilled labor gap? • Why is an organization that focuses on technical skills down trending? • What should we be doing for our members?
Mission The mission of SkillsUSA is to help its members become world class workers, leaders and responsible American citizens.
Framework SkillsUSA impacts the lives of America’s future workforce through the development of personal, workplace and technical skills that are grounded in academics.
