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Global Culture Chapter 33; Section 3

Explore the impact of culture and technology on global media influence, from Hollywood films to Internet access shaping worldwide consumer behavior. Learn how commercials and advertising shape cultural conformity. Discover the rise of global pop culture icons like Michael Jackson and the spread of major brand names across continents.

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Global Culture Chapter 33; Section 3

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  1. Global CultureChapter 33; Section 3 http://www.thoughtitthrough.com/Upload/2008071414442663xeM.jpg Laura Marin March 31,2009 Period 3 Mr. Marshall

  2. The MediaAnd the Messages • Commerical services began in 1980 because of facilities created for connecting private computer networks and government networks. (Spodek 636) • Culture has been an influence that comes from every continent; culture travels the world (Bulliet 897) • The cultural elements that mostly spread tend to have main origins form the west (Bulliet 897) • This grew the concern of Cultural Imperialism • Entertainment businesses flooded the world’s entertainment systems (theaters, televisions, radios etc.) with plentiful commercials and advertisements (Bulliet 897) • The west started to expand their culture among the world • Different countries often had the same tastes, styles, and the manufactures flooded world markets with western goods. • The media would more than often rely on sophisticated advertising technology to help promote consumption and cultural conformity • In the 1980s, you started to notice commercial interdependence in eastern Asia. (Armstrong 271) • They began “flexing all of their industrial and commercial muscles". (Armstrong 271) Picture: http://ocw.mit.edu/NR/rdonlyres/F598EB27-0ACB-43ED-8BC4-4B0AB633CE66/0/Course_CMS_image.jpg

  3. Culture Globalization • The pace of cultural globalization rapidly increased after the economic crisis left by the Second World War. (Bulliet 897) • Hollywood films and various famous Jazz recordings that began mostly in Europe started spreading around the world reaching various parts including Asia. (Bulliet 897) • An increase in technology and a decrease in the regulation the government had is what lead to the spread and so-called “buzz” of globalization. (Spodek 634) • Technology created the possibility for global culture with the inventions of the Internet, fax machines, satellites, and many more inventions. (http://www.globalpolicy.org/globaliz/cultural/index.htm) • Technology had opened the door to many people • Especially those that were never able to go to the theater and see a movie or buy a recording because of the money. (Bulliet 897) • This all began with cheap transmitting radios; these radios would often run for months with a couple of small batteries. (Bulliet 897) • The television became widely popular and very available to many consumers. (Bulliet 897) • In the 1960s the widely popular Internet was created. Creating the World Wide Web, the number of internet users skyrocketed. (Bulliet 898) • Thee world wide web, now one of the most used greatest communication networks, was not let out to mass public until 1994. • This helped with shopping, research, and accessing documents (Spodek 636) Picture: http://www.kingoffolk.com/Pictures/The%20Man.jpg

  4. Pop Culture Spreads • The major acts of, for example, Confucianism was only allowed, economically, to the wealthy (Bulliet 898) • They youth had started the growth and spread of Global Pop Culture (Bulliet 898) • Global Pop Culture is the mixtures of the youths interest from sports to music and from food to entertainment. (http://www.learner.org/courses/worldhistory/unit_main_25.html) • The youth had recognized pop cultures as people did emperors back in the days • Michael Jackson and Michael Jordan were two very popular “pop” icons • They were both sponsered and promoted by famous companies such as Nike and McDonalds as well as through the television (Bulliet 898) • Post-World War II European and Japanese companies all over the world (Bulliet 899) • In the late 90s, major name brands like Levi’s, McDonalds, Kentucky Fried Chicken (KFC), and Marlboro were world known (Bulliet 899) • In Asia and Europe different companies were also being brought up • In Asia: Mitsubishi, Sony, Sanyo, etc. • In Europe: Nestlé, Mercedes, etc. (Bulliet 899 • There was the dominant language, English • This provides communication networks that allow small and organizations to flourish (Spodek 635) Picture 1: http://homepage.mac.com/stevegarfield/buttonmuseum/pop_culture_2.jpg Picture 2: http://compassioninpolitics.files.wordpress.com/2007/10/207189088_7fa9925171.jpg

  5. Bibliography • Cracking the AP World History Exam, 2009 Edition. Princeton: Princeton Review, 2008 • Earth and its People Advanced Placement Version Third Edition. Boston: Houghton Mifflin College Division, 2004 • "Bridging World History: Unit 25: Global Popular Culture." Teacher Professional Development and Teacher Resources by Annenberg Media. 30 Mar. 2009 <http://www.learner.org/courses/worldhistory/unit_main_25.html>. • "Globalization of Culture -." Global Policy Forum. 30 Mar. 2009 <http://www.globalpolicy.org/globaliz/cultural/index.htm>. • Spodek, Howard. The World's History Combined. Upper Saddle River: Pearson Education, Limited, 2000.

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