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Industry Perspective: Next Generation Services

Industry Perspective: Next Generation Services. Eric Shepcaro Vice President AT&T Business Strategy and Development. The Evolution of Convergence … Why Now?. All the pieces are coming together:. Broadband Penetration Tops 63% in US Nielsen//NetRatings, October 2005.

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Industry Perspective: Next Generation Services

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  1. Industry Perspective:Next Generation Services Eric Shepcaro Vice President AT&T Business Strategy and Development

  2. The Evolution of Convergence …Why Now? All the pieces are coming together: Broadband Penetration Tops 63% in US Nielsen//NetRatings, October 2005 70+% percent of companies use cell phones; 40+% use PDAs/pocket PCs; 60% of large organizations use BlackBerrys NOP World Technology, 2005 53% of US households subscribing to VoIP services have completely replaced their landline phones Telecompaper, September 2005 Over 450B minutes of VoIP traffic was carried by service providers worldwide (4Q04-3Q05) iLocus, September 2005 Over 26 million Americans worked from home during at least one business day a month ITAC , October 2005 90% of employees spend up to 90 minutes daily sending IMs ePolicy Institute & AMA, 2005

  3. Customers are moving towards purchasingapplications and functionality within a converged and integrated environment What applications are drivingyour convergence project? BusinessDrivers for Convergence Enterprise customers view convergence as a lower cost solutionfor their multiple application/multiple network dilemma. Source : Nemertes Research - Survey of 68 IT professionals at organizations across a range of industries, predominantly midsize-to-large companies, with annual revenues typically exceeding $1 billion.

  4. Voice Conferencing Messaging Video A New Definition of Collaboration Dynamic Network Applications • Multi-modal • Ubiquitous • Device independent • Intelligent and integrated Delivered in New Ways • Predictive • Personalized • Global • Highly Secure Delivering New Efficiencies • Improved business performance • Enhanced corporate agility • Increased operational control • Strengthened security

  5. “Click to Call” from any application Voice Access to and from any device E-mail Presence will drive productivity & customer satisfaction Instant Messaging Single point for all communications: VM, Email,Fax, Automated Attendant, Call Control Policy Unified Communications Conferencing Increased richness, flexibility and device support Repurposing digital assets / learning Personal Communications / On demand Media Auto sync, Group Share, Dynamic Document Collaboration The Next Generation of Convergenceis About Collaboration Web Services & Service Oriented Architecture Will Define Collaboration Next Now

  6. Voice Data Converged Domain Management, Portal, Security Voice Network Mgt., DMTF PIN Codes, Operator Services iGEMS, Token Authentication, Identify Mgt. Global Network Operations Center, Unified Threat Management, Single Service Portal Applications Call Center, IVR, ACD, Voicemail, Conferencing, Directory Services Supply Chain Mgt., Enterprise Resource Planning, Email, Directory, IM Integrated Contact Centers, Voice and Video Enabled Applications, Collaboration and Productivity Applications Convergence User Productivity Infrastructure Technology / Utilization IP-oriented Infrastructure with Interoperable Softswitches, Storage, Servers, SIP Servlets Digital Switches, PBXs, Telephones, Wiring Routers, LANs, SANs, CoLo, Hosting, DNS Core Network Digital Switches, DACS, TDM Trunks, SONET IP, ATM, Frame Relay Integrated IP and MPLS Layer Access Local Loop, Subscriber Loop Carrier, Copper Private Line Integrated Voice & Data Packet access Convergence and Integration at all Layers

  7. Mobile Worker Employee Contact Center Partners/ Suppliers Branch HQ Home office AT&T Dynamic IT Environment AT&T iGEMS & Business DirectSM Applications (Vertical Apps, Core Bus Apps (SCM, CRM, ERP) , SoIP, AT&T Dynamic Network Apps (Voice, Video, Conferencing, Messaging) SecurityBuilt into every layer from network transport through end-user application Highly AvailableEnsures continued business operations GlobalHigh performing, global application-aware IT environment IntegratedApplication infrastructure and networking environment work together seamlessly for improved performance management Application Infrastructure (Storage, Servers, OS, DB, IDCs) Visibility Control Correlation Networking Fabric (Firewalls, Gateways, Border Elements, MPLS Nodes) Access (Wi-Fi, Wi-Max, Ethernet, Optical, Private Line) Network Prem Equipment Integrated Multi-Service Access Element

  8. AT&T Services over IP Product Strategy • Single, scalable, common platform • Support TDM & IP hybrid environments • Plug & Play capability AT&T’s SoIP Infrastructure • VoIP on Managed IP & VPN Services • Interoperable Network- & Prem-based VPN’s • IP LD / IP Local • Call Routing / Toll Free Features VoIP Enabling Enterprise Networks VoIP Enabling Premises Solutions • IP Telephony Interoperability & Certification • Managed IP Telephony & LAN Service • Network-based IP Telephony • Remote Worker • Conferencing – Audio / Web • Enabling IP Call Centers SoIP Applications • Control over IP Traffic and Provisioning through a single portal • Consistent service levels across all Services Integrating Client Experience

  9. Corporate On - Net to On - Net Hosted IP PBX / Centrex IP WAN IP/IP Enabled Remote Site PBX Headquarters Corporate On - Callers to Net to Off - Net Contact Centers Contact Center PSTN Supplier or International location Remote Worker / Teleworker AT&T Proprietary TDM (PSTN) Caller The Foundation:IP/MPLS and Voice over IP VoIP Integrates A Company’s Multiple and Diverse Endpoints AT&T Voice over IP • IP PBX Interoperability • PBX Emulation • IP Call Center • Extended PBX to home office for Remote Worker • IP 800 PSTN / TDM Callers • Trusted Federated Partners – Gateway Partners AT&T VoIP Technology Strength Extends From world-class IP Networking Foundation to Deliver an Integrated VoIP-enabledportfolio of Enterprise Networking Services

  10. Voice DNA (Dynamic Network Application) Voice DNA Provides • Multiple Access options • All-Distance calling with nationwide pricing • Telephony features & enhanced applications including • Voice Mail • Find Me Follow Me • Switch phones • Conferencing • Customer Portal for enterprise-wide administration and end user feature support • VoIP SLA’s • Redundancy Options Benefits Include • Greater business productivity • Reduced complexity • Cost savings

  11. Branch Office Branch Office AT&T Mgd Router GCSC Branch Office AT&T Global MPLS Network IP PBX A AT&T Mgd Router AT&T Mgd Router PSTNLocal Voice Mail Headquarters IP Telephony & LAN Services • Standard Management Plan • Low cost, basic monitoring with automatic notification • Includes design, site installation, test/turn-up, minimal reporting • Advanced Management Plan • Includes Standard Package plus • Proactive Fault Management • Configuration (MACDs) • SLA reporting: Time to respond & restore, Availability, On-time MACD Performance • Additional Options • Performance & Capacity Tuning • Security WAN/QoS Optimization • Architectural Assessment, Design/Engineering and Implementation • Interoperability with Voice over IP Services • Multi-vendor support • Avaya, Cisco, Alcatel, Nortel and Siemens • Distributed or Centralized IP PBX config.’s

  12. IP PBX or TDM PBX w/ G/W # # # Chicago LD & Local IVR/Call Center CCE IP PBX or TDM PBX w/ G/W GlobalIP Network # # # LD & Local GW backup only NYC • Store hours • Inventory • Specialists PSTNLocal, International Local PSAP 911 Verizon NYC Adding IP Local to your VoIP Network AT&T Voice DNA Flexible Reach Customer Applications • Converged voice and data network for all distance calling • Telephone numbers provisioned anywhere for appearance of local “presence” • Centralization of company operations • Elimination of multiple local TDM lines from incumbent carrier Local Service Features: • Local Number Portability • E-911, Inbound/Outbound, N11 • Caller ID • Network Hunting • Directory Listings • Operator Services • Various Blocking Options • Dial Around (10XXX) • CALEA support • Local Pre/Post Routing options • Available in 125+ MSAs/RCs

  13. BRICKS & MORTAR COSTS LABOR – AGENT COSTS PORTFOLIO OF CCE IP ENABLERS IP based Platforms MS IVR AT&T IP/MPLS Global Network IP ACD PSTNLocal, International CTI & CRM US Center IBM AS/400 IVR TDM ACD IP enabled Legacy ACD IBM AS/400 IP ACD TA IVR NETWORK COSTS KNOWLEDGE MANAGEMENT COSTS GW GW IPTF is an Enabler to Business Success IP Toll FreeIP Enabling Contact Centers & More

  14. Audio & Web Conference Services over IP IP Audio Conferencing Provides • SIP-based, IP Reservationless Conferencing • Management of all platform & network hardware • Operations team supporting registrations management, training, help desk, trouble assistance, etc. • Capital / Asset Management • Production Maintenance Organization supporting all maintenance activities / upgrades • Scalable, low cost solution • Identical user experience regardless of access (e.g. PSTN or IP ) • Migration ease from TDM to IP environments IP Web Conferencing Provides • Document collaboration • Application and desktop sharing • Features and enhanced applications from Whiteboard, Chat & File Share • Easy access from anywhere from Internet • Secure experience including SSL encryption • Reliable, network based solution

  15. Portal User Admin. Deliver utility network based applications Management Security Visibility Policy Service Delivery Platform ISV Managed Application Infrastructure Enable third party applications to utilize AT&T’s network functions E A G SI Client App Service Delivery Platform – CSF Provide application integration in the network Messaging IP Centrex S O A IM Web Conferencing Unified Comm. Video Conferencing Converge real time and Near real time transactions VoIP Managed Application Infrastructure Ubiquitous Global Access IP/MPLS Leverage core assets AT&T’s Vision

  16. AT&T’s Services over IP Platform Dynamic Collaborations & Transactions • Federation/Trust/Security • Intelligent Transactions • Application Interoperability • Network resident Functions • Realtime/Near-Realtime Integration Managed Application Infrastructure Call Control Element VoIP Media Services CPE/IPPBX Voice over X Control Communications BorderElements CoS • Cost Reduction • Efficiency Gain • Capital/Resource Maximization Convergence – Voice & Data IP adoption IP/MPLS QoS Ethernet MSA Mobile Workforce Device Proliferation Wireless Native IP Ubiquitous Connection WiFi 51 Countries DSL Reach Globalization 152 Nodes Multinational 77.6k Fiber Miles Drivers Need

  17. Dynamic virtualized IT environment Simplified to the IT organization and end users Visibility and Control of services delivered Applications delivered as Services over IP The Building Blocks for AT&T’s Services over IP PlatformAn Application Aware Infrastructure requires capabilities at all levels Portal Provisioning, MACD’s, Reporting utilizing BusinessDirect, E-Business External Application Gateway / SDK AT&T Application Infrastructure Application Service Creation, Deployment, Execution and Orchestration Management Proactive Management, Monitoring and Remediation of CPE, Network, IDC’s, Gateways and applications utilizing iGEMS Application Aware Network Load Balancing and Utility Scaling of Bandwidth, CPU’s, Storage and Business Continuity VoIP Border Elements, Call Control Element, Media Servers Network Application Enablers Data Centers, Network Based Firewall, SMTP Gateway IP/MPLS Global Reach, Quality of Service, Multi-Service Edge Access Native IP, Ethernet, DSL Broadband, Wireless, WiFi

  18. Service Bundles Unified Communications = Dynamic Transaction Services VoIP Archiving Client A = IP/MPLS So what Storage User Profile AV/AS Data Mgmt. Policy Portal ISV 3rd Party Tool Kit Real Time Service Building Blocks Utility Service Building Blocks Near Real Time Service Building Blocks Management Reporting Policy Billing Contracting Client Owned Apps Call Control User Profile Confer- encing Voice Utility CPU Storage AV/AS Mess- aging Pres- ence Data Mgmt. Encryp- tion Email IM Black Berry IP Centrix Direct- ory Fax SI Mid Call Move Call Re- direct Transfer 3 Way Calling NBF Trans- lations Grid Mobile Trans- code Direct- ory Identity Encryp- tion IDC

  19. Integrated Collaboration in Action…a real-world scenario

  20. Wireless E-Mail Conference Bridge Notification Unified Communications adds Value to AT&T’s Enterprise Messaging Service by unifying ALL forms of communication into a easily accessible platform Voice Mail Fax EMS Service Outbound Calls VPIM IVR

  21. Collaboration DNA Media/Video DNA Conferencing DNA Voice DNA Data Video Revolutionizing All Services over IP:Target Architecture P O R T A L (provisioning, reporting, MACDs) Services over IP Application Infrastructure Application Aware Network External Application Gateway External Application Gateway Call Control MediaSvrs Network Based FW NRT-XoIP CommonInfrastructure Hosting SMTP GW RT-XoIP CommonInfrastructure Border Element Border Element Border Element MSE IP/MPLS Core MSE MSE Service Access Network Integrated Multi-ServiceAccess Element Network Prem Equipment It’s All About HQ IP-PBX CorporateIntranet Voice Converged Dynamic Networking and Computing Home or RemoteBranch Office AT&T is revolutionizing the Services over IP World

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