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2007 Master Plan

Learn how to effectively manage your time, set goals, and plan for success with Product Launch Formula. Discover tools and techniques for achieving your vision in all areas of your life. Get insights on yearly planning and strategies for achieving your goals.

jeffreyclark
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2007 Master Plan

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  1. 2007 Master Plan Jeff Walker jeff@sixinseven.com

  2. Call Overview • Big picture first • Marketing and launch stuff second ProductLaunchFormula.com

  3. My Background • Alaska • Mr. Mom • Disposable Income: $400 • Learned about some tools • Planning • New Business ProductLaunchFormula.com

  4. Creating Time It obviously can’t be done. This call is about the tools that I have found that help use time more effectively. ProductLaunchFormula.com

  5. Your Vision ProductLaunchFormula.com

  6. Your LIFE vs. Your BUSINESS ProductLaunchFormula.com

  7. Yearly Planning • Starts with your life roles • Here are some of my life roles: ProductLaunchFormula.com

  8. First Step • Review your year (and life) • Look at your various “roles” • Did well / do differently • Keep what works. Get rid of the rest. ProductLaunchFormula.com

  9. So what is your vision for each of your roles? ** The more vivid and real that you make your “vision”, the more successful you will be at achieving it. ProductLaunchFormula.com

  10. Energy vs. Dark Chocolate ProductLaunchFormula.com

  11. Perspective • The Death Clock • Google “Death Clock” • Deathclock.com • FindYourFate.com/deathmeter/deathmter.html • How many springs do you have? How many summer vacations? How many ski seasons? How many family vacations? ProductLaunchFormula.com

  12. Two Bad Words “Hope” and “Try” ProductLaunchFormula.com

  13. Vision How-To • “Goals” are how “Visions” become reality • For each role, write down the ACTIONS that you need to take to make the vision reality. • Those actions are GOALS. • I am usually generating three to eight goals in each area. ProductLaunchFormula.com

  14. More How-To • Big sheet of paper (from a flip chart pad) – so I can see all the goals. • I turn it into a mindmap. Connect the dots. • Make the GOALS measurable ProductLaunchFormula.com

  15. Tools • Journal • Whiteboard • Flip chart pads ProductLaunchFormula.com

  16. Software • Calendar / Scheduling Software • Mind Map Software • My choice: Mindmanager Pro – from Mindjet.com, $350 (basic version: $230) • Freeware: Freemind – available at http://freemind.sourceforge.net ProductLaunchFormula.com

  17. A plan for a BIG Life • On the first pass, you will end up with a LOT of goals. • The Ying and Yang of goals. • Time for a reality check. • Check against your calendar… • Vacations • Holidays • Planned events and travel • Sketch out your plan on your calendar ProductLaunchFormula.com

  18. Monthly Goals • Driven by yearly goals • Created the beginning of each month. Starts with a review of the previous month. ProductLaunchFormula.com

  19. Goals • Use whatever system works best for you. • It’s important that they are “visible” in your day-to-day life. • Don’t beat yourself up. • Remember: worked well / do differently. ProductLaunchFormula.com

  20. Product Launches and Promotions • Everything takes longer than expected. • Two ways to plan: • ASAP • Date based • Critical path. • All major launches have the launched date moved out. ProductLaunchFormula.com

  21. The Crux Moves • Graphics • Merchant accounts • Getting physical product created • Working with JV partners ahead of the launch ProductLaunchFormula.com

  22. Graphics • First 80% is easy. Last 20% is what takes the time. • Text, text, text. • Make sure you have the right designer. ProductLaunchFormula.com

  23. Merchant accounts • Start early, stay in contact. • Redundancy is good. ProductLaunchFormula.com

  24. Physical Products • Review process… budget for at least two iterations in your time line. • Have your designer ready and waiting during your proofing process. • Disk.com – Cindy Tonne, cindy@disk.com. Tell her I sent you. • Expect the proof and review process to take two weeks. • Professional photos take at least another week. ProductLaunchFormula.com

  25. JV Partners • Start early. Give them lots of notice. • Stay in touch. • Budget time during the launch. ProductLaunchFormula.com

  26. Marketing Calendar • What are your promotions going to be this year? • What are key dates and seasons? Christmas? Summer? Valentines? • What are you going to do each month to drive more prospects into your business and make more sales to your prospects? ProductLaunchFormula.com

  27. A Few More Tools… • Roboform – roboform.com, saves me at least 10 minutes a day. • Desktop search – free from either Google or Yahoo. Saves me another 10 minutes a day. • Meditation – increased focus, it feels like it gives me a half hour a day. Book recommendation: Meditation Made Easy, by Lorin Roche. ProductLaunchFormula.com

  28. On one slide… • Your vision for your life drives everything. • Identify your roles, and a vision for each role. • Create yearly ACTION oriented goals for each role. • Yearly goals drive your monthly goals. • Review goals for what worked well and what you need to do differently. ProductLaunchFormula.com

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