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2007 Master Plan

2007 Master Plan. Jeff Walker jeff@sixinseven.com. Call Overview. Big picture first Marketing and launch stuff second. My Background . Alaska Mr. Mom Disposable Income: $400 Learned about some tools Planning New Business. Creating Time

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2007 Master Plan

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  1. 2007 Master Plan Jeff Walker jeff@sixinseven.com

  2. Call Overview • Big picture first • Marketing and launch stuff second ProductLaunchFormula.com

  3. My Background • Alaska • Mr. Mom • Disposable Income: $400 • Learned about some tools • Planning • New Business ProductLaunchFormula.com

  4. Creating Time It obviously can’t be done. This call is about the tools that I have found that help use time more effectively. ProductLaunchFormula.com

  5. Your Vision ProductLaunchFormula.com

  6. Your LIFE vs. Your BUSINESS ProductLaunchFormula.com

  7. Yearly Planning • Starts with your life roles • Here are some of my life roles: ProductLaunchFormula.com

  8. First Step • Review your year (and life) • Look at your various “roles” • Did well / do differently • Keep what works. Get rid of the rest. ProductLaunchFormula.com

  9. So what is your vision for each of your roles? ** The more vivid and real that you make your “vision”, the more successful you will be at achieving it. ProductLaunchFormula.com

  10. Energy vs. Dark Chocolate ProductLaunchFormula.com

  11. Perspective • The Death Clock • Google “Death Clock” • Deathclock.com • FindYourFate.com/deathmeter/deathmter.html • How many springs do you have? How many summer vacations? How many ski seasons? How many family vacations? ProductLaunchFormula.com

  12. Two Bad Words “Hope” and “Try” ProductLaunchFormula.com

  13. Vision How-To • “Goals” are how “Visions” become reality • For each role, write down the ACTIONS that you need to take to make the vision reality. • Those actions are GOALS. • I am usually generating three to eight goals in each area. ProductLaunchFormula.com

  14. More How-To • Big sheet of paper (from a flip chart pad) – so I can see all the goals. • I turn it into a mindmap. Connect the dots. • Make the GOALS measurable ProductLaunchFormula.com

  15. Tools • Journal • Whiteboard • Flip chart pads ProductLaunchFormula.com

  16. Software • Calendar / Scheduling Software • Mind Map Software • My choice: Mindmanager Pro – from Mindjet.com, $350 (basic version: $230) • Freeware: Freemind – available at http://freemind.sourceforge.net ProductLaunchFormula.com

  17. A plan for a BIG Life • On the first pass, you will end up with a LOT of goals. • The Ying and Yang of goals. • Time for a reality check. • Check against your calendar… • Vacations • Holidays • Planned events and travel • Sketch out your plan on your calendar ProductLaunchFormula.com

  18. Monthly Goals • Driven by yearly goals • Created the beginning of each month. Starts with a review of the previous month. ProductLaunchFormula.com

  19. Goals • Use whatever system works best for you. • It’s important that they are “visible” in your day-to-day life. • Don’t beat yourself up. • Remember: worked well / do differently. ProductLaunchFormula.com

  20. Product Launches and Promotions • Everything takes longer than expected. • Two ways to plan: • ASAP • Date based • Critical path. • All major launches have the launched date moved out. ProductLaunchFormula.com

  21. The Crux Moves • Graphics • Merchant accounts • Getting physical product created • Working with JV partners ahead of the launch ProductLaunchFormula.com

  22. Graphics • First 80% is easy. Last 20% is what takes the time. • Text, text, text. • Make sure you have the right designer. ProductLaunchFormula.com

  23. Merchant accounts • Start early, stay in contact. • Redundancy is good. ProductLaunchFormula.com

  24. Physical Products • Review process… budget for at least two iterations in your time line. • Have your designer ready and waiting during your proofing process. • Disk.com – Cindy Tonne, cindy@disk.com. Tell her I sent you. • Expect the proof and review process to take two weeks. • Professional photos take at least another week. ProductLaunchFormula.com

  25. JV Partners • Start early. Give them lots of notice. • Stay in touch. • Budget time during the launch. ProductLaunchFormula.com

  26. Marketing Calendar • What are your promotions going to be this year? • What are key dates and seasons? Christmas? Summer? Valentines? • What are you going to do each month to drive more prospects into your business and make more sales to your prospects? ProductLaunchFormula.com

  27. A Few More Tools… • Roboform – roboform.com, saves me at least 10 minutes a day. • Desktop search – free from either Google or Yahoo. Saves me another 10 minutes a day. • Meditation – increased focus, it feels like it gives me a half hour a day. Book recommendation: Meditation Made Easy, by Lorin Roche. ProductLaunchFormula.com

  28. On one slide… • Your vision for your life drives everything. • Identify your roles, and a vision for each role. • Create yearly ACTION oriented goals for each role. • Yearly goals drive your monthly goals. • Review goals for what worked well and what you need to do differently. ProductLaunchFormula.com

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