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Global Executives Survey: The impact and influence of social

Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.

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Global Executives Survey: The impact and influence of social

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  1. Global Executives Survey: The impact and influence of social media and online retail on the CPG industry

  2. Summary • Global Executives Survey: The impact and influence of social media and online retail on the CPG industry is a new report by Canadean that globally analyzes industry opinions on the role of social media and e-commerce in retail, and their impact upon investment decisions and growth prospects within the CPG industry.

  3. Key Findings • eRetail is set to become an increasingly important sales channel for groceries and personal care products, with 93% of CPG companies predicting growth in their country of operation. Alongside benefits, such as increased sales and revenue, the format brings its own challenges - traditional retail approaches will need to be significantly modified for the format, with distribution infrastructure investment, the development of online marketing, and packaging innovation being key to success.  • The majority of CPG companies currently make use of social media, with 92% having a presence on at least one online platform. Usage strategies are, however, currently underdeveloped with many companies lacking a coherent multi-platform plan, significant financial investment, or sophisticated usage monitoring systems. With user uptake of social media set to rise further over the next three years due to increasing use of smartphone technology, it is vital that companies develop strategies to engage a lucrative interactive consumer base.

  4. Synopsis • This report examines the executive opinion about the current and future trends related to social media and online shopping and their retrospective effect on the CPG industry. Furthermore, it analyses the types of social media being used, challenges faced in implementing social media marketing, expected growth of online retail, and key reasons for growth in online retail over the next three years. • Check Full Report on : http://www.jsbmarketresearch.com/food-beverages/r-Market-Focus-Trends-and-Developments-in-the-Dairy-Food-Sector-in-South-Africa-108302

  5. Reasons to buy • The report will provide the user with information related to the significance of social media marketing and online shopping behavior and its impact on CPG industry. • This report will give the user a thorough analysis about the key drivers, pressing business concerns, and key benefits with respect to social media and online shopping. • The report has placed a significant emphasis on budget allocation by companies towards social media strategy in 2014 which will provide the user with the future opportunities that can be tapped, resulting in revenue expansion. Ex: Survey results reveal that, 24% of executive who operate in Asia-Pacific region indicated budgets to range between US$500,000-US$ 1,000,000 for social media strategy. • The report guides users in understanding purchasing pattern and trends about online retail and outlines major packaging developments indicated by industry players.

  6. Social media and online retail on the CPG industry

  7. Related Market Research Report • Spencer Forrest Inc: Consumer Packaged Goods - Company Profile and SWOT Report • State Industrial Products Corporation: Consumer Packaged Goods - Company Profile and SWOT Report • Stonepoint Global Brands Inc. : Consumer Packaged Goods - Company Profile, SWOT and Financial Report • The Female Health Company : Consumer Packaged Goods - Company Profile, SWOT and Financial Report

  8. About JSB Market Research • Jsbmarketresearch.com is an online repository of an extensive collection of market research reports available online. This online portal contains high-quality reports with well-researched and high-quality content on a wide range of industries. These market research reports help us give a detailed insight into new opportunities in the industry, prevailing market trends, competitor analysis and future prospects. • JSB’s reports are developed by the domain experts and publishers under a closely observed surveillance of industry specialists. Therefore, the researched data is well researched, well- organized and matching up to the best standards in the industry. Also JSB’s database consists of detailed insights of the leading players in the global market, products and trends.

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