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Blogs, Wikis, and RSS, Oh MY! Collaborate and Prosper. Jesse Wilkins February 5, 2009. Blog this!. What’s a blog?. Started as online diaries Today used more as lightweight CMS Hides complexity of Web publishing Generally arranged in chronological order, most recent at top. Informata.
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Blogs, Wikis, and RSS, Oh MY! Collaborate and Prosper Jesse Wilkins February 5, 2009
What’s a blog? Started as online diaries Today used more as lightweight CMS Hides complexity of Web publishing Generally arranged in chronological order, most recent at top
Blogging basics Centralized - one person or group posts, others can only read the posts Comments and trackbacks Easy to link to other pages Easy to blog using toolbars Important to keep current!
Blog use cases Internal communications Project management Research Knowledge management Change order management
Blog Records Management • If the CEO is blogging, is it a record? • Maybe… • Most blogging systems support basic content management capabilities • Review comments periodically • Or consider turning them off • Track changes to postings, comments • Document reason for changes
Consumer vs. enterprise blogs Control over implementation model Security and authentication Ease of use Audit trails Search and retrieval Reporting Support Syndication
Getting started • Sign up for a free hosted service • Start posting • Keep posting! • Make it relevant if you want it to be read…. • Consider commercial solutions • More control over content • Finer-grained control over access, updates
Wiki-Wiki • Wikipedia: 2,700,000+ articles in English • More than 10 million in 264 languages • Wiktionary:1,131,000+ definitions in English • WikiQuote: 16,400+ quotations • Wikitravel: 20,500+ destination guides • Lyricwiki: 400,000+ song lyrics!
The wiki basics Collaborative website Organized as linked articles Hides complexity of HTML from users Easy to add articles Easy to link articles Easy to correct mistakes
How do you use a wiki? Source: Stewart Mader, www.ikiw.org
Wikis are more archival than email, less process than Word. -- Mike Cannon-Brookes Co-founder and CEO of Atlassian
Collaboration: email vs. wiki Source: Manny Wilson, CentCom and Intellipedia
There are plenty of ways to commit career suicide; wikis are just the newest one. Eric M. Johnson State Department Office of eDiplomacy
Commercial vs. enterprise Control over implementation model Security and identity Ease of use Audit trails Search and retrieval Reporting Integration and performance
Implementing a wiki • Sign up for a free hosted service • Start writing • Invite others to write • Moderate…or not • Consider a commercial wiki • MUCH more control over look & feel, access rights/security, content
Really Simple Syndication XML-based content syndication language Makes it easy for users to find your content Push instead of pull Most blogs and wikis support RSS natively
How RSS works Find a website with a feed Subscribe to the feed using a reader Reader polls the website periodically and downloads updated feed items Read the feeds in the reader!
Additional resources - blogs Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues, Nancy Flynn, AMACOM Books, 2006. Blogging for Business: Everything You Need to Know and Why You Should Care, Shel Holtz and Tom Demopolous, Kaplan Business, 2006.
Additional resources - blogs Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, Robert Scoble and Shel Israel, John Wiley & Sons, 2006. The Corporate Blogging Book: Everything You Need to Know to Get it Right, Debbie Weil, Portfolio Hardcover, 2006
Additional resources - blogs • The Blog Council http://www.blogcouncil.org http://www.blogcouncil.org/blog • Fortune 500 Blogs wiki http://blogbusinesssummit.com/fortune500
Sample public blog policies • IBM Social Computing Guidelines http://www.ibm.com/blogs/zz/en/guidelines.html • Sun Guidelines on Public Discourse http://www.sun.com/communities/guidelines.jsp • Easter Seals’ Internet Public Discourse Policy http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html
Enterprise blog tools • Atlassian Confluence http://www.atlassian.com • Awareness (formerly iUpload) http://www.awarenessnetworks.com • Blogtronix http://blog.blogtronix.com/
Enterprise blog tools • IBM Lotus Connections www.ibm.com/lotus/connections • Six Apart Movable Type http://movabletype.com/ • Traction Teampage Enterprise Blog http://www.tractionsoftware.com/
Enterprise microblogs Ididwork, http://www.ididwork.com/ Laconica, http://laconi.ca Present.ly, http://presentlyapp.com/ Socialcast, www.socialcast.com Trillr, https://trillr.coremedia.com/home/ Yammer, www.yammer.com
Additional resources - wikis Everything is Miscellaneous, David Weinberger Wikinomics: How Mass Collaboration Changes Everything, Don Tapscott and Anthony Williams Wikipatterns, Stewart Mader Wikis: Tools for Information Work and Collaboration, Jane Klobas
Additional resources - wikis • Atlassian blogs: http://blogs.atlassian.com/ • Brainkeeper blog: http://www.brainkeeper.com/blog • eTouch blog: http://Blogs.etouch.net
Additional resources - wikis • Socialtext blog: http://www.socialtext.com/blog/ • Ross Mayfield’s (Socialtext CEO) blog: http://ross.typepad.com/blog/ • Traction blog: Visit their website and look for “BLOG”
Additional resources - wikis Wikinomics blog: http://www.wikinomics.com/blog/ Wikinomics wiki: http://www.wikinomics.com/wiki
Enterprise wiki vendors Atlassian Confluence Brainkeeper eTouch SamePage Socialtext Enterprise Wiki Traction TeamPage Twiki