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GS1 Initiatives Related to Digital Marketing

Explore GS1's initiatives to improve the efficiency and visibility of global supply and demand chains. Learn about their standards for product identification, digital coupon management, and web vocabulary.

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GS1 Initiatives Related to Digital Marketing

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  1. GS1 Initiatives Related to Digital Marketing Eric Kauz

  2. GS1: The Global Language of Business GS1 is a not-for-profit organization dedicated to the design and implementation of global standards and solutions to improve the efficiency & visibility of the supply and demand chains globally and across sectors 111Member Organisations 1,5 million member companies GS1 Standards for identify, capture, and share information about products, business locations, and more enable companies to speak the same language and to connect with each other. Countries with a GS1 Member Organisation Countries served directly by GS1 Global Office

  3. Areas of Relevance to this Discussion • Identification standard for digital coupon management. • Product Identification GTIN plus variants. • Digital Coupon Standards • GS1 Product Data Model • GS1 Web Vocabulary designed to extend schema.org • GS1 Source (nutrition and other product related data to cellphones).

  4. Identification Standards • GTIN: Product Identification • GLN: Global Location Number • GCN: Digital Coupon Identification • Coupon Offer • Coupon Instance

  5. In June 2012, GS1 releases the Digital Coupon Management Standard Process standard for digital coupon management (no technical standards) Identification standard for digital coupon management – Global Coupon Number (GCN) Standard data model to support the B2B and B2C communication in the digital management process GS1 Digital Coupon Management standard

  6. Use Cases to Support • Semantic markup of Digital Coupons • Intelligent and targeted promotions based on Digital Receipts • Digital Wallet inclusion • Digital Coupon settlement and clearing • Digital Loyalty enablement • Vouchers, promo codes, gift certificates, etc. enablement • Paper and Digital coupon interoperability

  7. GS1 Vocabulary • GS1 has developed a web vocabulary meant to extend schema.org. • Contains product details for specific types of products including Food and Beverage and Apparel/Footwear. • We plan to extend the vocabulary to include more properties from the Digital Coupon Management Standard to support the semantic mark-up of digital coupons.

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