1 / 11

GIVING THE COMMUNITY A “HEADS UP”

GIVING THE COMMUNITY A “HEADS UP”. A campaign designed to increase awareness of the surrounding communities about the Heads Up salon in Glencoe, AL. About Heads Up. Owned by Kim and Rodney Lancaster Opened to the community in March, 2008

kenna
Download Presentation

GIVING THE COMMUNITY A “HEADS UP”

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GIVING THE COMMUNITY A “HEADS UP” A campaign designed to increase awareness of the surrounding communities about the Heads Up salon in Glencoe, AL

  2. About Heads Up • Owned by Kim and Rodney Lancaster • Opened to the community in March, 2008 • By March, 2009 they offered hair, nail and tanning services • Houses 2 stylists, 1 nail technician and 3 tanning beds • In Etowah County there are between 80 and 100 salons with whom they compete for business

  3. Problems Need 2 additional stylists & 1 nail tech New procedure for accounting Fewer discounts Stricter rules for employees Need to expand the forms of advertising being utilized Goals To house employees with a strong work ethic To place ads using new advertising mediums A 20% increase of daily revenue by end of 2nd quarter A 20% increase of company profits by the anniversary of this campaign

  4. Objective Hire 1 stylist with an established client base and 1 straight out of school Hire 1 full-time or 2 part-time nail technicians Strategy A listing in the work classifieds will be placed requesting resumes of interested applicants Calls will be made to local cosmetology school instructors

  5. Objective To create a new schedule To create a daily duty chart, a new chart for each increase in employees. Strategy New schedules will be written with the current number of stylists and each addition in mind Daily shop duties will be assigned to each employee, to lower the daily responsibilities of the owners

  6. Objective To introduce Heads Up to a wider audience To limit advertising to mediums whose end justify their means Strategy Ads will be placed on radio programs, in the newspaper and inside the local yellow pages Each ad placed will be tested for its effectiveness at bringing in new clients

  7. Objective To increase daily revenue by 20% by the end of the second quarter Strategy All afore-mentioned strategies Increasing suggestive selling Creating pricing lists Creating introductory discounts of products Creating monthly, quarterly, seasonal, or occasion specific discounts

  8. Objective To increase profits by 20% by the anniversary of this campaign Strategy Evaluate and cut spending wherever possible Evaluate product spending with number of items sold Re-evaluate the percentages given to employees

  9. Calendar

  10. Budget Total: $4700

  11. Evaluation There will be an evaluation at the end of each quarter in order to asses the positives and negatives of the new procedures. Each new advertisement will have a coupon or discount associated with it to test its effectiveness as new customers come in to Heads Up. At the end of every quarter each new set of negatives will be reworked until a procedure is found that satisfies its objective in a more effective manner.

More Related