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results questionnaire template 1

Discover the impact of transnational cluster collaboration on rural economies, uncover good practices, assess challenges, and explore marketing techniques in this comprehensive questionnaire template analysis.

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results questionnaire template 1

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  1. Sharing experiences and practices across transnational regions results questionnaire template 1

  2. Objectives of questionnaire • Facilitation of transfer of knowledge, ideas, good practice and examples (WP1) • Sharing and dissemination of good practice (WP2) • Sharing marketing & promotion techniques (WP3) • Evidence of research and transnational working

  3. 3 themes • Benchmarking • Cluster organisation and development • Cluster promotion and marketing

  4. Method • See document

  5. Results

  6. BenchmarkingImpact of clusters forruraleconomy Cluster working is important: • Existance of • Strategic documents • Data collection

  7. BenchmarkingImpact of clusters forruraleconomy • Data collection • All regions have one or more systems • One partner: 5 different systems • Quality is rather low  Possibilitiesforimprovement (data collection)

  8. BenchmarkingTypology of cluster groups • 40 cluster groups in total • Between 2 and 10 clusters per region • Cluster working is a rather young phenomenon • 700 entrepreneurs are member of a cluster • 23 of the 40 groups = a result of Collabor8 • 4 of the 8 partners started with clusters within Collabor8

  9. BenchmarkingTypology of cluster groups

  10. BenchmarkingTypology of cluster groups • Collabor8 clusters (new clusters): • Country sector is new • Succes of ‘localfood’ sector in clusters is decreasing

  11. BenchmarkingTypology of cluster groups • Theme or locality based:

  12. BenchmarkingStandards & awards Quality and eco-labelling: • About 50% of the entrepreneurs have a standard or award

  13. Cluster organisation & developmentOrganisation

  14. Cluster organisation & developmentResults Motivation of entrepreneurs to participate: • Sharing experiences, knowledge, practices • Sharing ideas on ‘sence of place’ • Influence, lobbying strenght • Reducing costs, increasing income • Networking • Increasing visitors in the region

  15. Cluster organisation & developmentMonitoring • Monitoring of cluster-working is basic or absent • Only Merthyr Tydfil is working on qualitative issues • Monitoring economical value is totally absent • Someregionsrequestgoodexamples

  16. Cluster organisation & developmentDifficulties • Trust in organising government • Trust in the other entrepreneurs • Time available of entrepreneurs • Talking vs. direct action

  17. Cluster organisation & developmentHow does itwork? • A good Code of Practice is not yet very established

  18. Cluster organisation & developmentHow does itwork? Capacity of self-management: • Involvement of official organisations is important • Problem: trust in government is rather low

  19. Cluster promotion & marketingStrategicorganisation Availability of a central policy: • Strategic documents: only 3 regions have one, 3 under development • Strategic support on attraction of visitors: most of the regions have it, but only 43% is considered to be sufficient • Only 3 regions give/have strategic support on cluster promotion

  20. Cluster promotion & marketingIn practice • Promotion & marketing of the region is important (vs. poor strategic organisation) • Adoption of a brand is less common (5 of 8) • Use of the brand is connected to the use of ‘sence of place’

  21. Cluster promotion & marketingMarketsegmentation/newtechnologies • 6 of 8 regions consider market segmentation important • 6 of 8 regions use new technologies

  22. Conclusions Methodology: • 3 questionnaires: interesting to see how Collabor8 evolves

  23. Conclusions Cluster-working: • Working with clusters is important, but young • Impact of Collabor8 on cluster-working is high: 23 of 40 clusters • Availability of quality- and eco-awards is low, but under development • Hospitality is the most prolific sector, followed by Local food and Recreation. Importance of Local food is decreasing

  24. Conclusions Results and difficulties of cluster working: • Lack of good monitoring • Lack of quantitative or qualitative figures • Lack of confidence between entrepreneurs and government • Collabor8-partners are all governmental • Only 14% of clusters = self managed

  25. Thanks to: • Sirka Lüdtke, Ghent University, for elaborating the template • Jan Van den Berghe, SPK, for handling the data and making the report • Andrew & Claire Gray, ERA 21, for feed-back • You, for giving the data

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