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Digital Media Studies

Digital Media Studies. Cedarville University: From Multimedia to Interactive Media. Program Goals. Overarching question: What difference does it make to be a media practitioner who is a Christian? Anticipate trends to prepare students for environment they will face

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Digital Media Studies

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  1. Digital Media Studies Cedarville University: From Multimedia to Interactive Media

  2. Program Goals • Overarching question: What difference does it make to be a media practitioner who is a Christian? • Anticipate trends to prepare students for environment they will face • Balance between hands-on training and theoretical foundation • Work in projects for real clients

  3. Brief History • Radio Broadcasting program started in 1971 • By 1977 Cedarville had concentrations in • Radio Production • Journalism • Sales/Management

  4. Brief History • Video Media Production concentration added in 1983 • Need for computer graphics and CG • “Bread & Butter” accounts in corporate training • By mid-80s students working in computer graphics & interactive programming

  5. Brief History • In 1989-90 identified trend toward “multimedia” • 1991 – Developed Multimedia major • 1992 – Dropped Journalism concentration to add Multimedia major

  6. Multimedia Major • Key experience with client in year-long Preproduction -> Graphic Design -> Authoring sequence • Built anticipating videodisc and CD-based delivery • Focus on screen design & authoring programs

  7. Challenges to Program • Rapid changes difficult to accommodate within academic bureaucracy • Increased competition • Technical & Professional Writing • Graphic Design

  8. Time to re-think & re-tool • FCC’s HDTV -> ATV -> DTV rule-making triggered re-thinking • By late 1990s had mature Multimedia program that needed to be re-tooled

  9. Factors suggesting change • Changing trajectory of Multimedia from CD-based to Web-based • Not all areas had developed as anticipated (e.g., Music entrepreneur) • Changes as broadcast media move to digital formats • Convergence (technical & regulatory) that blurred boundaries between media

  10. Change to Semesters • 2001 – Change to Semesters announced • 2001-2002 – Team worked on re-conceptualization of majors

  11. Challenges - Trends • Anticipate trends to prepare students for environment they will face • Did division between broadcasting and “new” media still make sense? • How did our eight+ years of experience with multimedia help us anticipate where broadcasting is headed?

  12. Challenges - Balance • Balance between hands-on training and theoretical foundation • Keeping up with software releases was killing us • Workload getting out of balance because of time spent on development of hands-on training

  13. Challenges - Students • Changes in incoming students • 1993 – What’s Multimedia? • 1999 – Students running Web design businesses

  14. Challenges - Integration • What difference does it make to be a media practitioner who is a Christian? • Opportunity to create courses that deal with this question more intentionally

  15. New Electronic Media Majors • Electronic Media Major with four concentrations, including Interactive Media • Trying to prepare all majors for flexibility to anticipate and move into new opportunities

  16. New Electronic Media Majors • New common core (27 hours) • Most courses deal with “old,” “new” and “emerging” media • Christian Approaches to Electronic Media deals with integration question

  17. Interactive Media Concentration • Rationale for 0 credit proficiencies • Work with clients shifted from year-long class sequence to Practica after proficiencies have been met

  18. Graduates • Author of Microsoft Press books on DHMTL & XML • Head of media production for missions agency • Several Media ministers (including one of the first in the country) • Many working with media production houses • Some with software design companies

  19. Facilities Tyler Digital Communications Center

  20. Facilities – Tyler Multimedia Lab

  21. Facilities – Tyler Multimedia Lab

  22. Lab - 16 x 9 Screen

  23. Lab - Presentation Station

  24. NLE Editing Suites

  25. NLE #1 – Panasonic Postbox

  26. NLE #3 – Macintosh G4/Final Cut Pro

  27. NLE #3 – Macintosh G4/Final Cut Pro

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