1 / 40

Ino - Portable Music Composer and Player

Introducing Ino, a unique and innovative portable music composer and player that allows users to compose music based on their sensed mood, record their compositions, and listen to audio files. Learn how Ino works and explore its features.

morado
Download Presentation

Ino - Portable Music Composer and Player

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. F5 Music Entertainment Corporation - Ino

  2. Outline • Introduction • Information about our company • Our project Ino • Box Contents of Ino (Hardware) • Main Body • Headset • Software Arhitecture • Processing Units • Data Structures • Marketing • An animation that shows how ino works. F5 Music Entertainment Corporation - Ino

  3. F5 Music Entertaintment Corporation • Founded in September 2005 by eight entrepreneurs to work in music and entertainment industry. • F5 Corporation’s main goal: • To develop unique and innovative products with high technology that have not met end users before F5 Music Entertainment Corporation - Ino

  4. F5 Corporation Organization CEO Derya Özdemir Sales & Finance Manager Fatih Konuk R & D Manager Armağan Alper Designer Çağrı Berksü Software Department Gencay K. Evirgen Erdem Aksu Electronics Department Cenk Atalan Levent Arısoy F5 Music Entertainment Corporation - Ino

  5. The Project • A portable music composer and player: ino • Ino is for; • Composing music through sensed user mood • Recording your dynamically composed music • Listening audio files (mp3, wma, wav) • Using as a high capacity memory • How does it work? F5 Music Entertainment Corporation - Ino

  6. How does Ino work? • Collect physical data from user’s body and the external environment • Process these data combinations to determine the physiological state of user • According to the results, collect relevant music samples.(Sample is a piece of music, like a piano or guitar chord or a single note.) • Continuous data collection and sample selection continues • The combinations compose a unique music F5 Music Entertainment Corporation - Ino

  7. Box Contents of Ino • Main Body • Headset • Memory Card • Rechargeable Battery • USB cable • Ac to Dc Adaptor • User’s Manual • Software CD F5 Music Entertainment Corporation - Ino

  8. Main Body: Design Specifications • This version is designed by our graphical designer. • Dimensions: 120*135*20mm • Weight: ~170gr • 80 Mhz CPU,16Mb Ram • 3” LCD • Supplied disk:1 GB MMC type • Integrated bluetooth device to connect with Pc and headset F5 Music Entertainment Corporation - Ino

  9. Headset • Headset is a separate unit • The communication of headset with main unit will use Bluetooth technology • We will give information about • General design • Bluetooth device • Sensors F5 Music Entertainment Corporation - Ino

  10. F5 Music Entertainment Corporation - Ino

  11. Bluetooth Device • blui2 (Mfr. TDK) • This Bluetooth module will be used to carry • sensors’ data to main body • music to headset • Class 1 Bluetooth device • Range:10m • Dimensions: 24x69x5mm • Weight: 8gr F5 Music Entertainment Corporation - Ino

  12. Sensors: Light to Voltage Converter • TSL250R (Mfr. TAOS) • This sensor converts light intensity to a voltage value. • We can measure environment's level of light with this device • It consumes very low power • Dimensions: 4.8x6.2x2mm F5 Music Entertainment Corporation - Ino

  13. Sensors: Temperature Sensor • SMTIR9901 (Mfr. SMARTEC) • This is a infrared sensor that can measure surface temperature without any contact • We can measure users body temperature from user’s ear with this device • It consumes low power • Sensitivity: 0.4 C • Range:-40C/100C • Dimensions:2.2x2.2x2mm F5 Music Entertainment Corporation - Ino

  14. Sensors: Accelerometer • ADXL202E (Mfr. Analog Devices) • Accelerometer can measure 2 axis displacement • It can measure both dynamic acceleration (e.g. Vibration) and static acceleration (e.g. Gravity) • It is a MEMS (Micro-Electro-Mechanical Systems) device. • Dimensions:5x5x2mm F5 Music Entertainment Corporation - Ino

  15. Notes on Headset Bluetooth Device Main Body A/D Converter Sensors • Data flow • Headset will include a rechargeable battery which can be recharged with the supplied adaptor • In the future, more sensors will be investigated (heart rate, conductivity, sound) to understand users’ mood exactly F5 Music Entertainment Corporation - Ino

  16. Software Architecture • PROCESSING INSIDE INO • MAJOR DATA STRUCTURES F5 Music Entertainment Corporation - Ino

  17. Processing Inside Ino HEAD-SET Bluetooth Transmitter audio output input code Synthesizer Decoder separate input values for each sensor List of samples intensity ratings Sample Retriever new emotional state F5 Music Entertainment Corporation - Ino

  18. Processing Inside Ino • Real Time Bluetooth Listener • Periodically read input • Achieve via Java Bluetooth API • Decoder • Integrate emotional sensors • Separate values for each sensor F5 Music Entertainment Corporation - Ino

  19. Processing Inside Ino • Interpreter • The emotional reasoning • Intensities of affected emotional categories • Emotion Updater • Interaction of emotional value with the current emotional state • Transitions between moods F5 Music Entertainment Corporation - Ino

  20. Processing Inside Ino 5. Music Sample Retriever • A list of samples • According to current intensity rates 6. Music Synthesizer • Expression of the emotional state • Apply “Music and Emotion Theory Research” [5] • Achieve via Java MIDI API F5 Music Entertainment Corporation - Ino

  21. Processing Inside Ino 7. Transmitter • Send synthesized audio • Achieve via Java Bluetooth API F5 Music Entertainment Corporation - Ino

  22. Data Structure • Meta-Data for Music Samples • Emotional features • Music production rules • Database for Music Samples • Store audio content F5 Music Entertainment Corporation - Ino

  23. Data Structure 3. Index For Audio content • Fast retrieval • Key on emotional features • Manage meta data 4. Emotional Representation Model • Emotion categories (e.g. OCC Model) [4] • Nearly 39 emotional categories [3] • Intensity ratings F5 Music Entertainment Corporation - Ino

  24. Data Structure Ref: World Scientific & Engineering Society Press (1999) 109–114 [3] • Combination of emotion category and intensity representations F5 Music Entertainment Corporation - Ino

  25. References • Whissell, C.M.: The dictionary of affect in language. In Plutchik, R., Kellerman, H., eds.: Emotion: Theory, Research, and Experience. Volume 4: The Measurement of Emotions. Academic Press, New York (1989) 113–131 • Schröder, M. (2004). Dimensional emotion representation as a basis for speech synthesis with non-extreme emotions. Proc. Workshop on Affective Dialogue Systems: Lecture Notes in Computer Science (pp. 209–220). Kloster Irsee, Germany. • Cowie, R., Douglas-Cowie, E., Appolloni, B., aylor, J., Romano, A., Fellenz, W.: What a neural net needs to know about emotion words. In Mastorakis, N., ed.: Computational Intelligence and Applications. World Scientific & Engineering Society Press (1999) 109–114 • Ortony, A., Clore, G.L., Collins, A.: The Cognitive Structure of Emotions. Cambridge University Press (1988) F5 Music Entertainment Corporation - Ino

  26. Interactive Technologies • Related researches since 1960s • Karlsruhe Museum • Interactive video F5 Music Entertainment Corporation - Ino

  27. Music Trend F5 Music Entertainment Corporation - Ino

  28. Interactive Technology Trend Music Trend F5 Music Entertainment Corporation - Ino

  29. Competitive Advantage • The alternatives • Functions of current portable music players • Competition on; • Memory capacity • Design • Compatibility with different data types: .mp3, .jpeg • INO • A music composer F5 Music Entertainment Corporation - Ino

  30. Market Shares F5 Music Entertainment Corporation - Ino

  31. Price Determination • Recent products for $215-$250 • No MP3 player, but music composer • Added value offered to the customer F5 Music Entertainment Corporation - Ino

  32. Marketing Strategy • Positioning as a music composer • Sales and marketing on the Internet • Two stages of marketing • Specifically to reach the target market • More wide spread marketing activities • The aim to maintain brand awareness and loyalty F5 Music Entertainment Corporation - Ino

  33. Target Market • Basic characteristics • Middle-high disposable income • Interest on high-tech products and internet • Highly involved in music consumption • Target market segments • Teenagers at school • Young business people • Family people F5 Music Entertainment Corporation - Ino

  34. Demand Function F5 Music Entertainment Corporation - Ino

  35. Break-even analysis F5 Music Entertainment Corporation - Ino

  36. Plan B Alternative operation plan: • Has the function to play regular music files • Can survive in the existing market F5 Music Entertainment Corporation - Ino

  37. Income statement F5 Music Entertainment Corporation - Ino

  38. Cash flow statement F5 Music Entertainment Corporation - Ino

  39. Target Market Segmentation • Teenagers at school: • need for social recognition, interest on high-tech products, peer impact on consumption • Young business people: • middle-high disposable income, time constraints, interest on music • Family people: • high disposable income, special interests-hobbies F5 Music Entertainment Corporation - Ino

  40. Distribution channel F5 Music Entertainment Corporation - Ino

More Related