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Advertisements. Propaganda Techniques 1/25/2011. How do you decide what toothpaste to buy?. How do you decide who to vote for?. Advertisements. Advertisements are paid messages intended to attract customers.

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  1. Advertisements Propaganda Techniques 1/25/2011

  2. How do you decide what toothpaste to buy? How do you decide who to vote for?

  3. Advertisements • Advertisements are paid messages intended to attract customers. • To avoid drawing false conclusions about the benefits of a product or service, learn to recognize propaganda techniquesand faulty reasoning. • Propagandais biased information that is one sided or misleading. • Propaganda techniques are the methods used to get you to believe whatever the advertisers want you to believe. • Faulty reasoning is an argument that does not follow the rules of logic.

  4. Draw a chart like this with a title, 3 columns, and 7 rows: COMMONLY USED PROPAGANDA TECHNIQUES

  5. Broad Generalizations

  6. Hidden Message http://www.apple.com/getamac/ads/

  7. Hidden Message

  8. Hidden Message (face recognition security)

  9. Loaded Language

  10. Ever feel like you work with a bunch of monkeys? The hero in this spot really does. CareerBuilder can help him find a better job.

  11. Emotional Appeal/ Loaded Language

  12. Bandwagon Appeal

  13. In this animated spot, the hands of a clock become tapping, then running feet. The images of people throughout the day show them only from the waist down. "All legs lead to United Economy Plus, with up to five extra inches of leg room."

  14. Double-Dutch jump roping has never been so mesmerizing in a commercial. Nearly everyone in the playground takes part in the game; they literally "Jump in." --XBOX360

  15. Faulty Reasoning

  16. Kate Winslet walks through London as we hear her describe various movie roles. "At 17, I went to prison for murder. By 19, I was penniless and heartbroken... By 29, I was in Never Land." Her real life doesn't need any extra drama, so she uses the American Express card.

  17. COMMONLY USED PROPAGANDA TECHNIQUES

  18. Which techniques are used here?

  19. The Government Regulates Advertisements, but you still need to be a savvy consumer.

  20. People who use propaganda: • The military • The Media • Advertisers • Politicians • You and I

  21. Turn your desks into a group of 4. • Supplies needed for group: • 1 paper per person • Scissors • Magazine or 2 • Glue • Assignment: • Put your name on the back of your paper • Find 4 advertisements and cut them out • Glue the advertisements onto your paper • Label each advertisement with a propaganda technique • Make sure you have at least 2 different techniques illustrated. • Must be complete before you leave today.

  22. Created by: • Mrs. Parkkonen and Mrs. Faulk • For use with 6th grade language arts classes at Greer Middle School • Spring 2011 **All advertisement samples in this presentation were obtained from www.adweek.com **Informational Chart was taken from Prentice Hall’s 2006 seventh grade literature textbook.

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