Welcome to Media Studies

1. Welcome to Media Studies An Introduction

2. L.O • To gain an understanding of Media Studies Course • Identify topics in component 1,2 &3 • Categorise what you would like to gain from the course

3. Who are you? • Introduce yourselves! • State your name and why you would like to study Media Studies • State what you think you will learn from A Level Media Studies • Talk to the person next to the person next to you. Find out 1 thing about them and feedback to class

4. Is media a ‘soft’ subject? DISCUSS

5. Is media a ‘soft’ subject? • Analyse techniques media use to construct meaning • Who is responsible representations constructed and why? • Why do people consume the media and why? • Look at theorists – Stuart Hall, bell hooks, Andrew Goodwin, Claude Levi Strauss etc • Analyse texts according to media language • Gain practical skills and use industry software (Adobe Premeire, Adobe Photoshop and Wordpress • Creative skills (art) • Applying English (essay writing/exam) sociology, psychology and history Why do you think media is not a soft subject?

6. University Subjects & Careers

7. Course Structure Component 3 Individual task Research & planning submitted as statement of aims and intentions Coursework Construction / 30% Music video and website to promote original artist AS LEVEL Course Evaluating process and skills learnt Evaluation Exam Assessing theoretical framework. Comparison assessing representation and stepped questions Component 1 /35% Component 2 / 35% Extended response questions (essays)

8. Trips & Enrichment • Sky Studios • Warner Bros Studios Tour • Rezzed (Games Expo) • Film School Week • BFI • Immersive Cinema • Talks from broadcasters and journalists (BBC Radio hosts) • Hackney Picturehouse

9. Component 1: Media products, Industries & Audiences • Section A • Analysingmedia language*: advertising, marketing, music video and newspapers • EXAM QUESTION: 1 – assess media language = shot types, camera movement, miseenscene* and sound (video or print) • EXAM QUESTION: 2 – comparison question assessing representation (video or print) • 2 hours 15 mins (35%) • Section B • Understanding media industries and audiences • Advertising, marketing, film, newspapers, radio, video games • EXAM QUESTIONS: stepped questions on media industries and audiences

10. Component 2: Media forms and products in depth • Section A • Television in the Global Age • Section B • Magazines, mainstream and alternative media • Section C • Media in the online age

11. Component 3: Individual Cross Media Production • Work individually to create 2 media forms • Original music video for an existing song • No longer than 3 mins and 30 secs • Create website for release of single or album by fictional artist • Can get help from class members with production of video

12. Brief Music Marketing

13. How will Component 3 be assessed? Advertising and Marketing: Music Create a music video or a website* to promote a new artist/band. Research & Planning • Analysis should focus on: • how specific techniques such as: layout and composition; editing; sound, etc. are used to create meaning, • the way in which representations of events, issues, individuals and social groups (as appropriate) are constructed,. • Research into the media organisation, production processes, distribution and marketing, scheduling/positioning, regulatory issues etc. impacts on a production. Identify examples from similar products analysed. • Research into targeting of audiences, including analysis of the techniques used to appeal to, engage and position an intended audience. Identify examples from similar products analysed. Research into audience responses to, and interaction with, media products. • Secondary research - academic theoretical research. Primary audience research such as the use of focus groups during the preproduction process

14. Component 3 continued • The total number of marks available is 60: • 10 marks for the statement of aims and intentions • 20 marks for creating a media product that meets the requirements of the set brief, including suitability for the chosen form, genre, industry context and target audience. • 30 marks for creating a media product that uses media language to communicate meaning and construct representations. You will need to pitch your idea to a panel of expert judges!

15. How will course be assessed? • http://www.eduqas.co.uk/qualifications/media-studies/as-a-level/WJEC-Eduqas-AS-Media-Studies-SAMs.pdf

16. What you need to do • Perform research into all theorists for each component • Study all set products including, Historical, social, economic and political contexts • Complete all assignments in allotted time given • *Research for, plan and pitch your music marketing campaign* • Complete activities in Media text book • Update glossary weekly – terminology = marks • Use technical language to support your answer. Think Theoretical Framework

17. Questions?