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MONTHLY REPORT May, 2009. -Marketing Dept.-. Agenda. I. Performance of the 5 th WKM. II. Analysis. III. Strategy. I. PERFORMANCE. 1. HEADCOUNT. 2. PFYP PRODUCTION. 3. PRODUCTIVITY. Headcount of the 5th WKM. ※ temporary. ※ ( ) Compared with the 4th WKM. HCMC. HN. DN. Headcount.
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MONTHLY REPORT May, 2009 -Marketing Dept.-
Agenda I. Performance of the 5th WKM II. Analysis III. Strategy
I. PERFORMANCE 1. HEADCOUNT 2. PFYP PRODUCTION 3. PRODUCTIVITY
Headcount of the 5th WKM ※temporary ※( ) Compared with the 4th WKM
HCMC HN DN Headcount Full-time Part-time
Actual vs. Target Actual Target (105%) (129%) Full-time (153%) Part-time (133%)
Premium (FYP) & PFYP Million *Performance of the 5th WKM hasn’t verified.
PFYP & Target Target PFYP 2009 83% A02
AS Attain Quota % Target-40% 2008 : 32.3% 2009 : 29% Keep Improving AS productivity HCMC HN DN
%IA Sell 01 Policy↑ HCMC HN 2009 Average 13%
Agenda I. Performance of the 5th WKM II. Analysis III. Strategy
Analysis Head-count • Agent manpower keeps growing and reaches the target. PFYP • PFYP does not reach the Quota(83%)
Analysis Productivity • AS: Attaining Quota is low. (20%) • IA: Only 15% of IA is active. Improving Agent Quality
I. Performance of the 5th WKM II. Analysis Agenda III. Strategy
More Agents Productivity Enhance Training Selection How to improve quality of agents? But….
At most 15 SM Quality At least 5 AS Improve Selection Quality BM SM Quality + Quantity
Review and Improve Training • Select potential candidates • Recruitment Process • SM support • BM management • Training Programs • Selection Process and Requirements • Branch complete the rest 12 training (The Hoc Vien) • SM’s FOD/PRP • BM’s management • Courses for new agents • Branch’s daily education BDO
Branch Development Officer (BDO) Focus on education and training Development • Develop Business • Education • FOD Profession Future BM Potential BM candidate
BDO Job Title Chief Branch Development Officer (CBDO) Senior Branch Development Officer (SBDO) Branch Development Officer (BDO)
New Organization Regional Director TW consultant (with AO) BM BDO Report VN BM SM AS) IA
BDO Career Development Regional Director Branch Manager Consultant Training CBDO Trainer SBDO SM BDO AO Agents