Between Disorder and Enlightenment, or Even Beyond It?

1. Between Disorder and Enlightenment, or Even Beyond It? The Significance of Knowledge Production on Chinese Social Media SinaWeibo Dr.Shishi Fang School of Journalism Fudan University 6th August 2014 Tampere,Finland

2. We make tools, You make them do. The Knowledge Production on Chinese Social Media SinaWeibo

3. The Rise of Problem: Suspend Comments! On 31st March 2012, 300 million SinaWeibo users were officially informed that they were forbidden to comment on any information on Weibo during the next 3 days. What is the matter? And how to understand it? The Knowledge Production on Chinese Social Media SinaWeibo

4. Research Perspective and the Method — Sociology of knowledge as a theoretical perspective —Fragmentations VS the Whole Existence —The spread of rumor —Solve the problem of Functionalism — the researcher’s hidden point of view and the social power —theorize the a-theoretical things — Questions — What was the social context when SinaWeibo was born in China? — What is construction of SinaWeibo? — What is the policy on China’s social media? — Do social media effect the power distribution in Chinese society? The Knowledge Production on Chinese Social Media SinaWeibo

5. Analysis Frame Social Context The Objective Meaning Media Structure Technology Policy and Regulations The Expressive Meaning Media Habits Behavior Analysis The Documentary Meaning Power Redistribution The Knowledge Production on Chinese Social Media SinaWeibo

6. Socialized Mass Media: the communicating position of SinaWeibo The Knowledge Production on Chinese Social Media SinaWeibo

7. The Panorama of Social Media in China What is the differences between the two? Source from: http://www.cr-nielsen.com/marketing/201203/26-1991.html. The Knowledge Production on Chinese Social Media SinaWeibo

8. The meaning of “Social Media” And “Social Network Site” (SNS) in China —Social media focus on the information dissemination through the mass —Social networks focus on interpersonal communication and group communication The Knowledge Production on Chinese Social Media SinaWeibo

9. 2012 The Usage of Social Media in the World (million) • The Functional differences between SinaWeiboand Twitter The Knowledge Production on Chinese Social Media SinaWeibo

10. The Social Context and Media Structure of SinaWeibo The Knowledge Production on Chinese Social Media SinaWeibo

11. Internet laws and regulations Weibo Community Policy Weibo.com Media Weibo Twitter Functions V Group Government Official Agency Weibo Individuals Sina Web Portal SNS Construction Sina Celebrity Blog The Knowledge Production on Chinese Social Media SinaWeibo

12. Knowledge Generation, Communication and Fermentation on SinaWeibo The Knowledge Production on Chinese Social Media SinaWeibo

13. The Complaint As a record of behavior and an expression of the worldview, we need to combine the social context and history the two dimensions to understand this particular knowledge. The Technology Support The Veiled Sarcasm The Statement The Knowledge Production on Chinese Social Media SinaWeibo

14. Therefore, the flow of speech on SinaWeibo is neither completely irrational chaos nor as beautiful as depicted like another Enlightenment. —Firstly, the confrontations of mutual discourses on SinaWeibo make people access to critical thinking about China's state and government system. —Secondly, although people on Weibo gabble a lot, the government uses the ban to warn that the so-called freedom of speech is only a limited freedom. —Thirdly, people get to know more clearly that the right to speak is still the goal for the Chinese society to fight for. The Knowledge Production on Chinese Social Media SinaWeibo

15. Findings and Conclusion The Knowledge Production on Chinese Social Media SinaWeibo

16. —As Chinese largest social media, SinaWeibo achieves its media position as a “socialized mass media” and should fulfill its responsibility. —The discourse practice on SinaWeibo is neither irrational disordered chaos nor the optimistic Enlightenment, but to some extent a mixed state between the two. —The documentary meaning of this discourse practice is that through such a mixed behavior, we can synthesize some worldview (Weltanschauung) about modern China: —People begin to have some sense of criticism —The media both the mass media and the social media are still under the control of the government —Power of communication is chasing by different social forces. The Knowledge Production on Chinese Social Media SinaWeibo

17. References The Knowledge Production on Chinese Social Media SinaWeibo

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22. Acknowledgements! The Knowledge Production on Chinese Social Media SinaWeibo