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Member Retention

Learn how to navigate through the Membership Lifecycle with Engagement, Renewal, and Reinstatement strategies. Discover the keys to growth through effective acquisition and retention programs.

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Member Retention

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  1. Member Retention

  2. The Membership Relationship The Membership Lifecycle • Awareness • Recruitment • Engagement • Renewal • Reinstatement

  3. Member Retention Member retention includes three steps in the Membership Lifecycle—Engagement, Renewal, and Reinstatement. If membership organizations are to grow, strong acquisition programs should be followed by successful retention programs, and lapsing members should be rescued by reinstatements.

  4. Member Engagement Engagement…when members feel they belong with you

  5. Member Renewals Renewal…when lapsing members decide whether to keep you

  6. Member Reinstatement Reinstatement…when former members agree to return to you

  7. Measuring Retention

  8. Overall retention rate

  9. Converter retention

  10. Renewer (2+ years) retention rate

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