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Braiding Radio with Social Media

This was my Keynote at Radio Ink's Convergence Conference

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Braiding Radio with Social Media

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  1. Braiding Radio with Social Media Braiding Radio with Social Media

  2. Part 1 The Conversational Age

  3. 5. Duck Down & Tune In

  4. 8. Voices in the crowd…

  5. 9. Voices show Faces

  6. 10. Conversation Starters

  7. 11. What SM learned from Talk Radio

  8. 12. Legacy of the Disruptors <ul><li>Wanted world peace. Failed. </li></ul><ul><li>Best we did was PC, web & Social media </li></ul><ul><li>Big steps in right direction </li></ul>

  9. 13. Part 2 Why & How to Braid

  10. 14. Braided News <ul><li>Szechuan quake </li></ul><ul><li>Flight 1549 </li></ul><ul><li>Iran </li></ul><ul><li>Cairo </li></ul>

  11. 15. Why Braid? <ul><li>New listener source </li></ul><ul><li>New content source </li></ul><ul><li>Low cost/new revenue </li></ul><ul><li>Talk radio on steroids </li></ul><ul><li>Social now part of life </li></ul>

  12. 16. Radio Today <ul><li>Talks > listens </li></ul><ul><li>Uses SM to self-promote </li></ul><ul><li>Lost sense of hometown </li></ul><ul><li>Budgets cut & cut </li></ul>

  13. 17. Braided Radio <ul><li>A listening host </li></ul><ul><li>Hyperlocal </li></ul><ul><li>Neighbors as stringers </li></ul><ul><li>User-generated content </li></ul>

  14. 18. Framework <ul><li>Host model </li></ul><ul><li>Topic-focused </li></ul><ul><li>Citizen-generated content </li></ul><ul><li>Upload vid, audio & photos </li></ul><ul><li>Lots of little rewards </li></ul>

  15. 19. 5 Idea s <ul><li>Students podcast/photo/video </li></ul><ul><li>Podcast/blog debates on local issue </li></ul><ul><li>Cross-reference online/onair </li></ul><ul><li>Point out more than in </li></ul><ul><li>Crowdsource [reviews and polls] </li></ul>

  16. 20. 5 More <ul><li>6 . Q&A Column [Quora] </li></ul><ul><li>7. Local causes </li></ul><ul><li>8. Guest bloggers </li></ul><ul><li>9. Tweet program playlists. Sell track </li></ul><ul><li>10. Merchants provide rewards/prizes </li></ul>

  17. 21. Parting Thoughts <ul><li>Restore hometown championship </li></ul><ul><li>Listening beats talking </li></ul><ul><li>New merchant revenue </li></ul><ul><li>Recapture Lost audiences </li></ul>

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