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Working with University Relations to Plan and Promote University Activities

Working with University Relations to Plan and Promote University Activities. University Relations June 7, 2012. University Relations . Who we are-- Marketing & Communications University Special Events Media Relations. You OWN your event . University Special Events. Event Planning Guide

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Working with University Relations to Plan and Promote University Activities

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  1. Working with University Relations to Plan and Promote University Activities University Relations June 7, 2012

  2. University Relations Who we are-- Marketing & Communications University Special Events Media Relations

  3. You OWN your event

  4. University Special Events Event Planning Guide Academic Conference Planning Guide Budget setting

  5. University Special Events Event planning timeline

  6. University Special Events Event planning timeline

  7. University Special Events Event planning timeline

  8. University Special Events Miscellaneous Invites Registration list/Registration Email Menu Collateral Décor

  9. University Special Events Webviewer overview

  10. Marketing & Communications How can you make your news or events stand out?

  11. M&C -- Our Services • Strategic Planning • Editorial help • Invitations & E-blasts • Posters • Direct mail • Brochures & Collateral • Student, Staff, & parent communications: • Pulse, Opportunitas, Keeping Pace • Pace web site • Social media • Photography requests • Style police

  12. How Best to Work With Us

  13. Necessary Paperwork Project Initiation Form (found at www.pace.edu/marketing-communications) Creative Brief

  14. Style Guide For printed materials: Pace blue is PMS 288 Pace gold is PMS 123 Logo must always include yellow line and “Work toward greatness” tag as shown. Pace must always be in white. Pace follows the Chicago Style Guide for editorial work. • Website colors should be blue, white, teal and gold 1. Blue = 043671 2. White = 3. Teal = 01B3D1 4. Gold = FFC61E

  15. Style Guide Pace Font Families: • Meta Plus Bold or Meta Plus Black for Headlines, the rest of the Meta family for body copy and other uses as needed • May also use Berthold Akzidenz Grotesque for headlines, quotes, pull quotes and body copy. The Akzidenz family is also very large and we use variations within this family as needed. • If we are looking for a serif font to use in italics for quotes or in body copy (italics) we sometimes use Warnock Pro • Other fonts for body copy are acceptable, but preferred fonts are Arial or Helvetica or other sans serif fonts • Pace’s Web font is Arial

  16. Why use Social Media? Increase your reach = It’s where your audience is Engage & Interact with your audience. Build excitement around events & programs. Share the experience with live postings. Recap and relive the event.

  17. Which do I choose? Pace University has a focused presence on Facebook, Twitter, YouTube, and Flickr. Developing Pinterest & Google+ Accounts Each Social Network has its own strengths & capabilities. Utilize the one that provides the best ability to promote your event or program. Social Media sites are tools used to achieve your goals. Have a strategy on how to use them.

  18. The Big “Two”

  19. Ingredients for a Good Post Capture your audience’s attention = Voice & Tone Who, What, When, Where, Why? Call to Action: Always link to more info, image, etc. Drive traffic to your site, event registration, or content. Get your audience to share with their networks.

  20. Tips Plan how to use Social Media throughout the promotional period of your event. Include Social Media info in your advertising and PR. Cross promote with other networks to increase exposure Develop promotional incentives to increase participation during events

  21. Who should you contact? Michael DeRario – Social Media Manager Email: mderario@pace.edu Gisela Tirado Tewes – Director of Online Communications Email: gtewestirado@pace.edu

  22. Media Relations Working with Media Relations: External publicity Publicity for books, studies, programs and events Faculty expertise Dealing with media queries Letters to the editor and Op-eds Human interest stories Internal publicity – Marketing & Communications

  23. Media Relations Top ten questions that determine news value: 1. How is this unique or distinctive? 2. Is this a timely story?3. Is the information out of the ordinary; unusually entertaining?4. Does the story demonstrate that Pace is on the forefront of a national or regional trend?5. Would the public find value in the information? Would it directly affect their lives? 6. Does the information have human interest? Is it a “feel-good” story?7. Does the story hit close to geographical home? 8. Does it involve events and/or people of prominence (celebrities)?9. Does the event or story offer a good visual component/photo op?10. Was this initiated by students? Does it benefit community members?

  24. Media Relations Who to contact: Mike Oricchio – Executive Director: major initiatives, strategy Cara Cea – Westchester events, Dyson, College of Health Professions Bill Caldwell – Lubin, Seidenberg, School of Ed., NYC events

  25. Media Relations Experts list Media training provided Photos, head shots – Flickr

  26. Media Relations Leveraging media coverage Web site www.pace.edu/news Social media – Twitter, Facebook, YouTube News You Can Use Board of Trustees

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