Genre Research Hip Pop/Rap

1. Genre Research Hip Pop/Rap

2. Its Differences To Other Genres (Rap And R&B) R&B is Rhythm and blues and started in the 1940s. And its a mixture of jazz, gospel, and blues influences, It was once apparently called race music. Whereas rap is "Rhythmically Applied Poetry". and it started in the late 70s.Rap is a combination of funk and R“n”B as well as poetry. It has complex rhythms, cadences, an intricate poetic form, and inventive wordplay. Modern hip hop production uses samplers, sequencers, drum machines, synthesizers. Though the term encompasses all aspects of hip hop music, it's most commonly used to refer to the instrumental, non-lyrical aspects of hip hop. This means that hip hop producers are the instrumentalists involved in a work. A hip hop instrumental is commonly referred to as a beat, and hip hop producers are commonly referred to as beat makers.

3. History Hip Pop originally began in the 1970s in New York City and Bronx, with some African American and Jamaican American and a little Latino influences, the hip Pop genre developed around Hip Pop Culture, defined by elements like Rapping, sampling, scratching, boxing and DJing, the term Rap is usually associated with Hip Pop. The roots of hip hop are originate from African-American music and conclusively African music. The Griots were/are a group of traveling singers and poets from West Africa, they are part of an oral tradition which date back hundreds of years, their vocal style is similar to that of rappers It is believed that Keith Cowboy came across the term while teasing a friend who had joined the U.S. Army, and by singing/saying the words "hip/hop/hip/hop" in a way that replicated the rhythmic march of marching soldiers. Hip hop actually arose during the 1970s when block parties became increasingly popular in New York City, especially in the Bronx. Block parties incorporated DJs who played popular genres of music, especially funk and soul music. DJs, realizing its positive reception, began isolating the percussion breaks of popular songs

4. The Big Artists The most successful artist in hip pop was known to be Jay-Z at the age of 40 one of the most financially successful hip hop artists and entrepreneurs in America and having a net worth of over USD $150 million, he has solid over 30 million copies of his albums in the United States alone and received an outstanding ten Grammy Awards for his musical work. Other Artists who are key to the development of the genre include; • Eminem • Drake • Lil Wayne • The Game • Kanye West

5. The Listeners..? Hip Pop largely interest a population of young 22-14 year olds although this was not aimed at purposely it has now become a norm in a way which people follow. Young 22-14 year olds either in School College or University or Employed it captures this public, most black British and American. The intention of targeting an often racially and geographically specific audience ("for all m niggas..." or "for all my peoples...")which backs up the black audience targeted, it is not to attract only this target audience, but to attract anyone who might want to be in this target audience.

6. Sub Genres Grime • This was influenced by hip pop and shaped around its idea of saying your lyrics but really fast to an instrumental/beat. • This is what young teenager lean towards when in or around gangs in the U.K preferably London , it was like something to do give purpose and belonging New Jack SwingOr Swing Beat • New jack swing is a better style popular from the late-1980s into the mid-1990s, which joins the rhythms, samples and production techniques of hip-hop with the urban contemporary sound of R&B. The new jack swing style developed as usual like hip pop, by combining elements of older styles with newer trends. It uses mellifluously soulful solo vocals sung over rhythms and "street" beats derived from urban musical influences Gangsta Rap • Gangsta is a subgenre of hip hop that reflects the violent lifestyles of some inner-city youths.Gangsta is a non-rhotic pronunciation of the word gangster. The genre was promoted in the mid 1980s by rappers such as Schooly D and Ice T, and was popularized in the later part of the 1980s by groups like N.W.A. After the national attention that Ice-T and N.W.A created in the late 1980s and early 1990s, gangst rap became the most commercially lucrative subgenre of hip hop.

7. Perception Hip hop stands as one of the most commercially viable mainstream music genres in Japan, and the line between it and pop music is frequently blurred. Hip hop has globalized into many cultures worldwide, as evident through the emergence of numerous regional scenes. Hip hop was almost entirely unknown outside of the United States prior to the early 1980s. During that decade, it began its spread to every inhabited continent and became a part of the music scene in dozens of countries. In the early part of the decade, break dancing became the first aspect of hip hop culture to reach Germany, Japan, Australia and South Africa, where the crew Black Noise established the practice before beginning to rap later in the decade.

8. Record Labels Key industry figures consists of artist like Jay-z, Kanye west Lil Wayne and T.I. In hip pop it has gotten come to a point where many top empire hip pop stars have come to start their own record label like; • Jay – Z who owns Rockefeller records • Lil Wayne running cash money records • Eminem owning shady records • Kanye West GOODMusic

9. Other Associations Hip Pop comes across in many medias like the radio promoting new artists and the internet this type of promotion is usually on YouTube and video sites, the new is also a great source but is not seen as much as in America. In 1997, XXL magazine was founded by a former Source staffer as well as others who wanted to create their own magazine based on the hip-hop music and culture genre developed by the founders of The Source. Radio stations – Choice FM is a radio station which features on Hip Pop music in addition Choice FM is a brand used by the UK's biggest radio company, Global Radio for its network of black music radio stations.

10. The Future Hip Pop does have potential to change and reach a bigger target audience but at this moment in time it seems that hip pop is tagged to a black public