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Entrepreneurship in Entertainment Technology. Welcome!. Class Overview. Carl Rosendahl carlr@andrew.cmu.edu (650) 867-6727 Tuesdays 1:30 - 3:00 Thursdays 10:30 - 12:00 etcsv.com/ eet. Today’s Agenda. Me You The Class More You Resources Next Class. me. ME. You. you.
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Class Overview • Carl Rosendahl • carlr@andrew.cmu.edu • (650) 867-6727 • Tuesdays 1:30 - 3:00 • Thursdays 10:30 - 12:00 • etcsv.com/eet
Today’s Agenda • Me • You • The Class • More You • Resources • Next Class
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understandthe process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Present ideas clearly and concisely, casually or formally • Assess your role in a start-up
Syllabus: Objectives • Understand the process for starting a company • Research and evaluate market opportunities • Evaluate and select an appropriate corporate structure • Develop a basic financial model and plan • Devise a basic marketing/sales plan • Identify appropriate sources for funding • Presentideas clearly and concisely, casually or formally • Assessyour role in a start-up
Syllabus: Organization • Explore through stages • Founding teams • Thursdays = lectures and discussions • Tuesdays = presentations and discussions
Syllabus: Materials • Presentations • Resources
Syllabus: Requirements • Attendance • Participation • Preparation • Presentations
Syllabus: Evaluation and Grading • Comprehension 40% • Participation 20% • Presentation 20% • Attendance 20-40%
Syllabus: Policies and Expectations • • • •
How teams will be used • Founders Team • Weekly Presentations
Resources • etcsv.com/eet • Do More Faster • Founders at Work • Feld.com • readwriteweb.com • Twitter
What to expect • What makes an entrepreneur • Reasons to start a company • Teams
Homework • Get a Twitter account – follow bfeld and RWW • Think about teammates – balancing strengths