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Harry S. Dent, Jr. Dent Research

Dent Business Academy Business Strategies for the Winter Season. Harry S. Dent, Jr. Dent Research. Session 8:. The New Direct Model of Business: The Marketing Revolution. Charts. Standardized vs. Customized Economy. Chart 8-1. Source: Dent Research.

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Harry S. Dent, Jr. Dent Research

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  1. Dent Business Academy Business Strategies for the Winter Season Harry S. Dent, Jr. Dent Research

  2. Session 8: The New Direct Model of Business: The Marketing Revolution Charts

  3. Standardized vs. Customized Economy Chart 8-1 Source: Dent Research

  4. Premium, Standard and Value Premium Segment Standard-Quality Segment Greatest growth Value-Discount Segment Chart 8-2 Source: Dent Research

  5. Four Direct Strategies for Marketing (skipping other channels) (lots of inventory and choice) (sell anything to anyone) (represent narrow niches) Chart 8-3 Source: Dent Research

  6. The 3 M’s The right message In the right media To reach the right market

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