Shabik Mobilize The Future

1. Shabik Mobilize The Future “Uncompromised Mobility in Social Networking and all that surrounds it…”

2. What is Shabik , or social networking? • A social network serviceuses software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others. • Social networking has revolutionized the way we communicate and share information with one another in today's society. Various social networking websites are being used by millions of people everyday on a regular basis and it now seems that social networking is a part of everyday life. • Shabik is Social Networking Service (Community related features like Profile , Photos , chat rooms), its also a platform for Internet Applications like Email Push , IM , Social News , etc .. • It has a (Stat-of-the-art) technology that works on mobiles and web as well. • In Short , Shabik is an Internet on the go with socialized experience. 25th Nov 2009

3. Mobile social networking • Mobile Social Networking Revenues Could Reach Us$52 Billion by 2012 • Mobile Social Networking is already an established service in some regions, but in 2008 and beyond new features are attracting larger numbers of users and permitting new business opportunities. Mobile Social Networking is now a global phenomenon with expansion in all directions. • A new report from Informa Telecoms & Media concludes that the number of mobile social networking users exceeded 50 million, approximately 2.3% of the global mobile user population on December 31 2007. Some of these users were registered in multiple mobile communities, engaging with friends, having fun and sharing their passions with others. With only low investments from mobile network operators, the growth in users and community registrations will continue at a CAGR of 30-50%, depending on the type of community and the region. By 2012, there will be between 12.5% penetration of mobile social networks among mobile users globally in the most conservative scenario, approximately 23% in the high growth scenario. • In 2006, Mobile Social Networking revenues exceeded US$1.5 billion and more than doubled in 2007. The revenue growth will accelerate in the next two years but after that point, much depends on mobile network operators' policies and the interests of users. By 2012 revenues generated from all business models in this industry is forecast to reach US$28.9 billion in the most conservative scenario and $52 billion in the high growth scenario. • Source : cellular-news on 11th February 2008 25th Nov 2009

4. Who is behind Shabik? • Shabik is a result of a joint-venture between Singaporean based (Mozat) and Saudi based (Tajseed). • Mozat developed the base product Morange ( Which Shabik is based on) and is been in the mark since 2003 and has 8,000,000 registered users worldwide. • Tajseed localized it and released Shabik , which is a local version tolerated for Arab users. • Mozat provides the backend and Tajseed provides the local moderation and support. 25th Nov 2009

5. About Tajseed • Tajseed started in 2001 as Software development company and shifted its direction in 2006 into VAS (Value added service) for mobile users. • Today we are WEB & Mobile 2.0 company , with main focus on Social Networking. • We employee more then 50 skilled people ranging from engineers , localization experts , moderation and support team & marketing . • We are part of Dar-AlRiyadh group which is been in the market for over 30 years and employee over 2000 people and works across different industries and have yearly revenue of over 1 Billion $. • Dar Alriyadh web site and parteners page : http://www.daralriyadh.com/Partnerships.htm 25th Nov 2009

6. MOZAT is a mobile telecommunications technology provider boasting a substantial amount of knowledge and experience in this domain in order to provide the best possible Mobile Social Networking Services (M-SNS) platform created, designed and supported for any Mobile Services Provider (MSP) in the world. • Founded in Singapore in 2003 by a group of Ph.D. scholars and professors of the National University of Singapore (NUS) Mozat has won a number of awards for its innovations and grown into a business oriented company with increasing success among MSP’s. The successful concept and innovative software with its add-on applications has even attracted an excess of 8 million users of the Mobile Social Networking Platform under Mozat’s own brand. • The company keeps close at heart knowledge within the Mobile Phone Operating Systems domain, Software Platforms Technologies domain, Online Social Networking Services domain and the User Interface design domain. The R&D and Product Development are partly based on the research of our 7 Ph.D.’s in the domain of mobile telecommunications but also based on the accumulated knowledge acquired by our MSP partners and our own M-SNS. With over 50 years of combined mobile telecommunications business and technology experience the Mozat team is committed to and has also been proven to be a solid partner for MSP’s worldwide who delivers carrier grade services. • Headquartered in Singapore in South East Asia Mozat is constantly growing and is adding regional Mozat offices close to the partners. 25th Nov 2009

7. Shabik – So what is it? A mobile services delivery platform specialized in Mobile Social Networking Services (SNS) Provides an impeccable user interface to represent the Mobile Operator branded mobile services offering to the end user covering an amazing 80% of all mobile handsets in the market -> MAXIMUM user reach with the mobile services Consists of a back end core server that simplifies regular internet content and makes it perfectly optimized for mobile handsets of various hardware and software capacities Complete billing capable on all thinkable ways to charge for mobile services Shabik team mobile operator experienced and focused offering total CARRIER GRADE support and application consultancy 25th Nov 2009

8. Shabik – Our global track record • A social, messaging and entertainment mobile networking platform for mobile operators, today having launched or soft launched 4 major mobile operators • Supports over 500 handset models covering some 80% of the average mobile subscribers handsets • Over 8,000,000 registered users worldwide till date and growing everyday without having performed any marketing efforts. • App Store for 3rd party partners including a very effective Software Development Kit (SDK) to accurately implement and launch application on top of the plaform • Exceeds 500 million page impressions per month • Progressively building up more than 900GB of data usage monthly • tools and apps for the users while running on a top end technologies” 25th Nov 2009

9. Shabik in Arab World • Shabik was deployed for STC (Saudi Arabia) in December 2008 and VIVA in Kuwait September 2009 • It has attracted large number of active subscribers , and has the most consumption of GPRS among other VAS services. • It’s a successful story. Source : http://www.alriyadh.com/2008/12/26/article397812.html 25th Nov 2009

10. Shabik with STC 25th Nov 2009

11. Shabik Features Shabik! Services: App Store Games Music Applications Services Abstraction layer for Symbian, Android, Java, Windows Mobile, etc Core server making Internet content mobile Good old Internet and its content 25th Nov 2009

12. Shabik Architecture 25th Nov 2009

13. Shabik Services Glimpse (Arabic) Profile Taking Photo for Profile Home screen Friends List 25th Nov 2009

14. Shabik Services Glimpse (Arabic) Friend Page Options Chat Rooms List Search Options for Friends Inside Chat Room 25th Nov 2009

15. Shabik Services Glimpse (Arabic) Photo Sharing News reading & Sharing Sayings (Twitter Like) Adding IM Account 25th Nov 2009

16. Shabik Services Glimpse (Arabic) Accessing Facebook Playing Game with Friends Adding Email Push Account Adding More Applications 25th Nov 2009

17. What do we do for carrier? • Customization of the product , which includes Branding , and any agreeable modifications if required.. • Hosting of the service & Integration with Carrier Back-End • On-going development of the service (new versions) • Costumers support for Carrier and End Users. • 24/7 moderation (for users content) specific per country and policy to be agreed upon. 25th Nov 2009

18. Carrier – Tajseed Responsibilities 25th Nov 2009

19. Additional Services 25th Nov 2009

20. Shabik Advantage - Moderation Unlike most Social Networks online , Shabik was build from the ground with “Safety & Control” in mind , hence a complete “Moderation” center is provided by Tajseed to observe the “Public” content and remove any inappropriate content immediately, the Center work 24/7 in Riyadh/KSA 25th Nov 2009

21. Shabik In-Application Support • Shabik has a special feature for support , which is a access to a dedicated (Support Line) from within the service , a user called (مُساعد شابك) is accessible to all users to supports them and answer their questions , and the service provider has dedicated team to handle that. • Users likes this feature since they deal with • an expert of the service that help them • in a timely manner. • There is an average of 1000 received and answered messages daily. • Messages are mostly : Questions , Support request, and feedback . 25th Nov 2009

22. Competition – Users Ranking Ranking (نظام النقاط والترتيب) : Very sophisticated system to award users automatically a “Points” according to their usage and activities, it has many features and advantages : • Publicly available to all and with an auto-updated Top 10 List daily (to encourage competition) • Transparency , users knows exactly how the system works , making it Trustworthy and first of its kind. 25th Nov 2009

23. Celebrities Interview - STARs application • “Facebook Celebrity Page“like features , whereby “Celebrities” will have their own profiles and users can “Become fans” , “View Photos” , “Latest Celebrity News “ and most importantly “Interact” with the celerity. • A moderated“Question and Answers ” online and real-time interview sessions , whereby the community will be able to chat real-time with the celebrity and ask questions and get answers in a completely moderated and personalized manner. • Features to show how many users are viewings the interview now , and options to invite a friend to the show , etc. 25th Nov 2009

24. Accelerating growth – The VIRAL Concept To Make sure we on-going growth, a new “Friends Invitation “ engine was developed from scratch , to achieve the following : • Awarding , with this new feature , if user A sends an invitation to user B , we add record in database of that , and if later user B does actually subscribe , we automatically award user A (The Invite) one month free subscription and notify him of that by SMS. • Simplicity , inviting a friend is very streamlined as we will open native user phone contacts window and allow him to select as many contacts as he wish. • Trustworthy , the new feature sends the invitation from the user phone number , hence the person getting the invitation will know who sent it and will get his attention as opposed the old method which show “Shabik” as the sender and many see that as a SPAM. 25th Nov 2009

25. Carrier app store. We are developing an “app store “ platform similar to Apple IPhone app store , wherein Carrier partners can develop apps easily and include them in Shabik , aapplication nd the platform will take care of things like (discovery , installation and upgrades , billing users , etc ) hence making Carrier a large portal to online applications. Carrier partners will be able to develop applications using their existing tools (Programming Languages) and the new platform will give them access to tools like : Interface builder Emulator/Debugger One click publish Analysis & Improve 25th Nov 2009

26. Multi-Player gaming • We believe this is going to be the next big thing in “Online Social Networking” and the main driver for its revenue , as Social Games , as opposed to regular games has the social elements wherein user can use his existing Social Graph (In Shabik : Friends List) to find people to play and compete with , hence its totally different user experience. • We are currently developing 3 games for VIVA now , and we plan to release new one each 3 months : • Ocean Age (Fish Catching & War Game) • Cards Game (كوتشينة , بالوت , جنجفة, طرنيب • tolerated per each Arabic Country • Football Strategy Game (We know young • people are Crazy about football and we are • developing special Game for that) 25th Nov 2009

27. Advertizing Platform & location In each country we are operating , Shabik is generating high monthly “Page Views” and to explorer a new revenue stream , an new advertizing platform is being developed to offer : • Direct Marketing, as with this platform an advertiser can specify which segments he is interested in reaching , like for example : only Females , Age range of 18-25 and be-lingual, and thanks to Shabik profiles , this is doable with high relevancy. • Location , we are experimenting with an option to extract user location by reading the “Cell ID” location , hence ads can be targeted to particular cities or even neighborhoods ( example : new restaurant opening) • Brand Pages, we are making it possible for Brand (example : Pepsi) to have brand page and engage with users and promote their latest offerings. • Completely Automated, the platform is completely automated and advertisers can “create campaign “ , “View reports” , and manage it completely online. 25th Nov 2009

28. Thank You