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Passport User Training

Passport User Training. International University of Japan. JAN 2019. Compiled by Euromonitor International. About Euromonitor International. Established in 1972

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Passport User Training

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  1. Passport UserTraining InternationalUniversity of Japan JAN2019 Compiled by Euromonitor International

  2. About Euromonitor International • Established in 1972 • Global market research company providing strategic intelligence on industries, companies, economies and consumers around the world. • Headquarters is located in London and we have 15 offices around the world London, Chicago, Singapore, Shanghai, Vilnius, Cape Town, Dubai, Santiago, Sydney, Bangalore, Sao Paulo, Tokyo, Seoul, Hong Kong, Dusseldorf • Approximately1200 in-country analysts in 100 countries • We have industry specialist to ensure the international consistency of EMI research as well as regional analysts • Our services is one of global standard and attract various clients such as manufactures, retailers, service providers and governments.

  3. Our Research Solution Custom Research • Industries • Market trends and shifts • Competitive landscapes and distribution According to our customer needs, we do custom research such as research based on customer trends, market trends etc. for each industry. • Economies • Economic landscape • Opportunities versus risks of investing in different country and city locations • Market research projects that are tailored to the specific needs of client • From simple data creation to in-depth strategy designing • The client will have the sole property of the findings. ＋ • Consumers • Consumers’ profiles: population; income and expenditure; and households • Consumers’ lifestyles and demands

  4. What is Enables you to compare/ analyze market size, brand shares etc. in each industries and macroeconomic data like GDP, population etc. in each countries We apply same methodology and same definition to all research so that you can compare at one time. • Industries • Market Size, Retail Sales • (Historic/Forecast), • Company/Brand Share, Qualitative • Report • Economies • Government Policy, Tax, Finance, • Trade, Infrastructure, Environment • Consumers • Consumer Trend, Population, • Income & Expenditure, Lifestyle

  5. Industries and Socioeconomic Categories in Passport • Passport Category Level Industries(消費財・サービス産業) Consumers Products Alcoholic Drinks アルコール飲料 Consumer Electronics 電子機器 Health and Wellness 健康ウェルネス飲食品 Luxury Goods 高級ブランド製品 Soft Drinks ソフトドリンク Apparel and Footwear アパレル・フットウェア Consumer Health OTC・ヘルスケア Home and Garden ホーム・ガーデニング用品 Packaged Food 加工食品 Tissue and hygiene ティッシュ・衛生用品 Beauty and Personal Care 美容・パーソナルケア Eyewear 眼鏡・コンタクト Home Care ホームケア Personal Accessories パーソナルアクセサリー Tobacco タバコ Consumer Appliances 家電製品 Fresh Food 生鮮食品 Hot Drinks ホットドリンク Pet Care ペットフード・ペット用品 Toys and Games おもちゃ・ゲーム Economies and Consumers(経済･消費者) Services OptionalContents Consumer Products Services Economies Consumers Consumer Finance コンシューマーファイナンス Sports スポーツ Automotive 自動車 Business Dynamics ビジネス環境 Digital Consumer デジタルコンシューマー Consumer Foodservice 外食産業 Beauty Survey ビューティーサーベイ Economies Economy, Finance, and Trade 経済・金融・貿易 Households 世帯 Retailing 小売・流通業 Cities 都市データ Ethical Labels エシカルラベル飲食品 Natural Resources 資源 Incomeand Expenditure 所得と支出 Travel 旅行・観光業 Industrial 産業データ Nutrition 栄養成分 Lifestyles ライフスタイル Supply Modelling System Companies Population 人口 Ingredients 原料・香料 Forecast Model 統計予測モデル Competitor Analytics 競合分析システム Packaging 容器・包装

  6. Passport Covered Regions (100 countries) *Underlined Countriesare covered by Industrial content. Asia Pacific, Australasia and Middle East and Africa regions are subscribed by IUJ Middle East and Africa • Algeria • Cameroon • Egypt • Israel • Kenya • Morocco • Nigeria • Saudi Arabia • South Africa • Tunisia • UAE • Angola • Côte d'Ivoire • Ethiopia • Ghana • Tanzania • Iraq • Jordan • Kuwait • Lebanon • Oman • Qatar Australasia • Australia • NZ Eastern Europe • Belarus • Bosnia-Herzegovina • Bulgaria • Croatia • Czech Republic • Estonia • Georgia • Hungary • Latvia • Lithuania • Macedonia • Poland • Romania • Russia • Serbia and Montenegro • Slovakia • Slovenia • Ukraine North America • Canada • USA Latin America • Argentina • Bolivia • Brazil • Chile • Colombia • Costa Rica • Dominican Republic • Ecuador • Guatemala • Mexico • Peru • Uruguay • Venezuela (modeled) • El Salvador • Honduras • Panama • Paraguay Western Europe • Austria • Belgium • Denmark • Finland • France • Germany • Greece • Ireland • Italy • Netherlands • Norway • Portugal • Spain • Sweden • Switzerland • Turkey • United Kingdom Asia Pacific • Azerbaijan • China • HK • India • Indonesia • Japan • Kazakhstan • Malaysia • Pakistan • Philippines • Singapore • South Korea • Taiwan • Thailand • Uzbekistan • Vietnam • Bangladesh • Cambodia • Laos • Myanmar • Sri Lanka * Orange text countries mean additional added 20 countries after 2017.

  7. Who is using • World’s Top 10 OTC companies • World’s Top 14 Skincare companies • World’s Top 13 Haircare companies • World’s Top 20 Packaged Food companies • 80% of World’s main investment banks Dept. and Purpose Corporate Planning ・Medium and long-term strategy planning ・M&A analysis Marketing ・Competitor analysis ・Consumer analysis ・Market analysis Overseas Business ・Overseas business planning ・Market analysis ・Trend analysis Finance ・Market analysis ・Scenario Analysis ・Trend analysis PR ・Branding strategy ・Consumer analysis ・Competitor analysis Others… • Overseas Sales • Research • Procurement • Business Planning • Consumer Research • IR R&D ・Products analysis ・Consumer analysis ・Trend analysis

  8. Passport Users (Academic Institutions) 87 schools out of 100 TOP Business schools introduced Passport *recognized by Financial Times 2018 Global MBA ranking

  9. How to use ■　User Friendly : Always 3 Steps, Category, Geography, Statistics / Analysis ■　Account Management : You can ask me anything, anytime ■　Wide Application：You can download everything with Excel or PDF file Click to start ①Category ②Geography ③Statistics / Analysis

  10. How to use Definition of Category, Region, Calculation Variables You can change the year(Historic/Forecast) of extracting data Shareable Link, Download Statistics(Excel/PDF), Save, Print Each icons indicate Shares, Distribution, Pricing etc.

  11. How to use Volume, Currency, Growth, Per Capita Conversions Off-Trade / On-Trade, RSP Conversions

  12. How to use All Passport data can be downloadable with Excel (Editable) and PDF You may use for your assignment, report, thesis and so on…

  13. Testimonials from clients(1) “Euromonitor International is the industry standard database for long term market forecasts and category predictions.”Consumer Insights Manager, Nestle “Euromonitor’s data enable us to compare across multi country markets and conduct long-term analysis of both historical and future trends due to its standardized category definitions. It is a greatly helpful analytical tool to build the mid/long term strategy for the global market.” Senior Manager, Strategic Business Planning and Coordination Consumer Products, Kao Corporation “Passport provides my team with a wealth of rich consumer trends, industry insights and company SWOTs, helping us to design effective strategies and solutions for our clients.” Account Director, Global Marketing Agency

  14. Testimonials from clients (2) 多くの日本企業は多国籍企業化しており、そのビジネスの範囲もグローバルに広がっています。国際経営戦略を研究するためには、多国籍企業の進出先であるホスト国の市場情報、産業情報、競争環境を入手し、分析や比較をする必要があります。これらのデータはEuromonitorのデータベースを用いて入手することが可能です。慶應義塾大学商学部では1年生はミニレポートを執筆する際に、3年生以上は企業の海外進出戦略の分析や学生論文を執筆する際などや、塾外のビジネスプランコンペティションに応募する際にこれらのデータを積極的に利用しています。Euromonitorのデータを使うことでより説得力の高いプランや、論文が執筆できます。 慶應義塾大学 商学部 教授 井口 知栄氏 グローバル・マーケティング戦略を研究するには世界市場分析が欠かせません。業界内だけでなく業界間の競争も激化しているため、世界消費者購買行動を時系列に分析し、他の製品やサービスの消費高の推移と関係付けて考察する試みも不可欠です。こうした世界各国消費高への影響要因を統計分析により把握するには、EuromonitorのPassportの利用が最適です。私も研究と教育に常時利用し、Passportが世界市場調査研究に欠かせないデータベースであると十分に理解しています。 関西学院大学 商学部 産業研究所 副所長 藤沢 武史氏 グローバル人材育成のための特別授業「グローバルマーケティングプロジェクト」において、Passportデータベースを利用しています。日本企業の海外進出機会が増大している時代背景の中、海外市場のDBを駆使して市場環境の現況と事業機会をレポートできる人材の価値が高まっています。2017年よりグローバルビジネスに関心があり外資系企業、海外進出企業への就業を志向している学生を募集し、グローバルマーケティングリサーチを習得するアクティブラーニングを試験的に開始しました。本授業では、実際に将来アセアン諸国への事業進出を計画している企業様より市場調査研究の課題をいただき、学生がPassportを利用し「海外市場の機会分析とレポーティング」を体験学習します。Passportは今後、グローバル人材育成を目的とする授業や専門ゼミの研究活動において必要な情報基盤の一つとなると期待しています。 産業能率大学 経営学部 教授 小々馬 敦氏

  15. Passport Demo

  16. Any questions?

  17. ThankYou Kentaro Suzuki kentaro.suzuki@euromonitor.com Director Hiroki Kakuda hiroki.kakuda@euromonitor.com BusinessDevelopment Euromonitor International

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