1 / 7

g oing public

g oing public. By Dominic Scrima and Lesley Martin. Facebook. 845 million members worldwide 400+ million daily users 84% of the company’s $3.7 billion revenue comes from advertising Filed for prospectus February 1, 2012.

jonah-contreras
Download Presentation

g oing public

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. going public By Dominic Scrima and Lesley Martin

  2. Facebook • 845 million members worldwide • 400+ million daily users • 84% of the company’s $3.7 billion revenue comes from advertising • Filed for prospectus February 1, 2012. • “The social giant seeks to raise $5 billion in funding, the largest in technology history.” - Wired.com

  3. Facebook Bubble • Facebook overtaking Google internet leader • Social media trend • Advertising is important to Facebook’s revenue, but… • Facebook ads ROI < TV, print, radio, Google-ads

  4. Making Money in Social Media • Groupon and Zynga went public and sank below IPO price • Groupon has yet to turn a profit • Zynga’s Farmville played on Facebook

  5. Making Money in Social Media • Social medias share information, not money • Corporation’s focus: make money • So how will social media sites changeto make money?

  6. Discussion • Why do you think Facebook went public? • How do you think Facebook will change? • How will they make money? • Have you ever clicked on a Facebook ad? • Privacy issues • How do you feel about corporations having your information?

  7. Works Cited • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.ft.com/cms/s/0/f5283586-51ab-11e1-a99d-00144feabdc0.html#axzz1ljTcPG2M • http://news.cnet.com/8301-13577_3-9941488-36.html • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.cnn.com/2012/01/31/opinion/rushkoff-facebook-ipo/index.html

More Related