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Dezvoltarea tehnologiei

Dezvoltarea tehnologiei. Utilizatori de internet mobile in 2014. Rata de penetrare a telefoniei mobile in .Ro. Sursa: ANCOM. Utilizatorul de internet mobile in .ro:. Crestere: Vizite 460% | 499 % Afisari 319 %| 434 %. Sursa: Sati.ro. Profilul utilizatorului de internet mobile:.

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Dezvoltarea tehnologiei

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  1. Dezvoltarea tehnologiei

  2. Utilizatori de internet mobile in 2014

  3. Rata de penetrare a telefoniei mobile in .Ro Sursa: ANCOM

  4. Utilizatorul de internet mobile in .ro: Crestere: Vizite 460% | 499 % Afisari 319 %| 434 % Sursa: Sati.ro

  5. Profilul utilizatorului de internet mobile: Early adopter Trend setter Businessman Tanar Grabit, in miscare Dornic de informatie divertisment (socializare)

  6. Interes programe TV – Romania & Interes achizitie smartphone Prima jumatate a anului 2010: ↓ vanzari telefoane 15% ↑ vanzari smartphone-uri de peste 50% Sursa: GFK Sursa: Centrul de Sociologie Urbană şi Regională

  7. Ce continut cauta utilizatorul de internet mobile: Informare - Stiri

  8. Ce continut cauta utilizatorul de internet mobile: Informare: Business; General; Meteo

  9. Ce continut cauta utilizatorul de internet mobile: Informare: Going out

  10. Ce continut cauta utilizatorul de internet mobile: Divertisment: socializare, continut

  11. Canalul mobile : Un mediu – contorizat (Sati) - best practices ( W3C) - standardizat MMA Propice advertisingului : reach (adaptare la consumatorul de azi) eliminare banner blindness particularitatile canalului

  12. Particularitatile canalului mobile : • Combinatie unica: aparat foto/video mesagerie instantanee jocuri internet GPS • Posibilitate raspuns imediat • Potential viral • Mesaj personalizat • Masurare, targetare, localizare Continut personalizat Adresare 1- 2 -1 Mobile Continut la cerere Informare oriunde

  13. Particularitatile canalului mobile : Actiune imediata: • Click-to-call • Click-to-send to a friend • Click to enter competition / vote • Click to receive mobile coupon • Click-to-buy • Click to receive content

  14. Internet Mobile Advertising • Wap banners • Video • Interstitials • Text links • Games/Aps • Sponsorizari sectiuni • Creare content branduit • Rss feeds • Cupoane Advertorial Banner

  15. Mobile Advertising in Romania Ursus, Vodafone, Nokia, Reiffeisen

  16. Mobile Advertising in exterior Case study Guiness Brief Target: 18-40 Obiectiv: informare, engagement, implicare, fun, comunicare Solutie: Mobi site – promovat pe radio, tv, online, mobile Continut: pub finder + reviews 119.5 Pub Quiz (rezultate publicate pe Facebook) Galerie poze Rezultate: CTR – 3 % 30% downloads

  17. Tips pentru o campanie buna :

  18. Mobile in 360 Campanie H&M: QR code: catalog, afise, bus Site mobil

  19. PROMOTIE pt Participantii • Instalati unul din cititoarele de coduri: • I-Nigma • http://www.i-nigma.mobi • Upcode • http://www.upcode.fi • Kaywa • http://reader.kaywa.com • Beetagg • http://get.beetagg.com • NeoReader • http://get.neoreader.com www.arbointeractive.ro/promotiemd

  20. De ce mobile ? • O noua mass-media , the next internet • Cel mai inovativ si personal mod de a ajunge aproape de consumator • Posibilitate de raspuns/contact instantaneu • Extensie si “+” de noutate vechilor canale media

  21. Multumesc ! Aurora Enghis Business Development Manager ARBOmobile + 40 (0) 372 111 777 + 40 (0) 372 111 711

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