1 / 25

Advertisements

Advertisements. How are we advertised to?. Ads are All Around Us!. Advertisements. Ad It Up. Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??. Advertising Techniques!. . what’s your favorite?.

neilm
Download Presentation

Advertisements

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertisements How are we advertised to?

  2. Ads are All Around Us!

  3. Advertisements

  4. Ad It Up . . . • Each day you are exposed to over 300 advertisements! • How do you remember all those slogans and trademarks?? Advertising Techniques!

  5. .what’s your favorite? . • http://www.youtube.com/watch?v=cSuHQZjzJYY Advertising Techniques!

  6. Advertising Techniques! • Statistics • Testimonial • Fun and Friendship • Sex Appeal/ Romance • Nostalgia • Bandwagon • Transfer/ Fantasy • Humor • Sense Appeal

  7. NOSTALGIA • Uses plain folks, it takes people back to the good old days and focuses on reliability.

  8. BANDWAGON • Convinces you that everyone is buying this product.

  9. Bandwagon

  10. TRANSFER/FANTASY • Using superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.

  11. HUMOR • People will remember products because it makes them laugh and purchase the product because of positive association.

  12. Humor

  13. TESTIMONIAL • Important or well known people testify that they use the products and so should you.

  14. STATISTICS • Impressive facts and stats draw people in, even if they have little or no meaning.

  15. Sense Appeal • This includes sounds or pictures that appeal to your senses or emotions.

  16. FUN & FRIENDSHIP • These ads convey that using this product will increase your popularity and happiness.

  17. ROMANCE/SEX APPEAL • Show romantic situations use “sexy” models. • What is beauty?

  18. ROMANCE/SEX APPEAL • Do models really look like that? http://www.youtube.com/watch?v=hibyAJOSW8U

  19. Food Preparation • Why does that burger look so good?

  20. What advertising techniques appeal to you??

  21. Hard Sell Techniques Make a "timeline." Artificial timelines are a mainstay of the hard sell. The sales person or the campaign creates a sense of urgency (ex: This is the Last Item in Stock! Call Today!) to try to get immediate sales.

  22. Hard sell techniques • Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.

  23. Hard Sell techniques • Price manipulation. "We'll give you this product, a 100.00 value for ONLY 59.99 • Free add-ins. "If you order now we will throw in an extra snuggie for FREE." • 2 for the price of 1. In most cases items are marked up from original price.

  24. Puffery • When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.

  25. Puffery

More Related