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Monthly report Planning Div. William Liao 30 Mar. 2012. Contents. Market News. 1. 2. 2011Q4 insurance market. Persistency. Rider Promotion. Project Next Month. 3. 5. 7. UL Launching Program. Agent Recruit Survey. 4. 6. Contents. Market News. 1. 2. 2011Q4 insurance market.
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Monthly reportPlanning Div. William Liao 30 Mar. 2012
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Market news • 2012: MOF will inspect 13 insurance enterprises In 2011, MOF had inspected some insurance companies and punished 6 insurance companies: • Ensure our company to compliance with the law.
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
New business premium 2011Q4 insurance market Units: Billion VND • Market growth rate is decline in Q4 • Market is not change so much, top 6 insurance company hold over 90%.
2011Q4 insurance market The number of agent & productivity • Number of agent ,but productivity
2011Q4 insurance market Rate of product • Endowment and investment are still main product. • The rate of attach rider is lower than market. Endowment and investment are still main product type.
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Persistency Persistency Analysis 19.4% Overall persistency has not improved from last month Agent (Self-Purchase) Policies Persistency: The gap between agent and non-agent policies is bigger compared to last month. Agent policy persistency is still below 10%
Persistency Proportion of Agent policy • Proportion of agent policy is decline in the next 3 months.
Persistency Persistency Forecast • Persistency until 201202. • We may experience a slight increase in persistency from next month.
Persistency Suggestions • Effects of new product • Monitor the efficiency more closely • More education courses
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
UL Launching Program Sale permit – Flow chart • worked for Cathay in • 7 WKMs • EASor above Qualified Agents 976 agents (calculated to 3/22) Training Course(24 hours) 3 working days • 16 UL trainers • One-time make-up • test for whom fail Fail Test • All qualified agents • shall get qualification • before 5 wkm Pass Sales qualifications
UL Launching Program UL Launching Seminar • Purpose • Announce launching of UL • Review of UL products • Announce of promotions • Time and Location • Contents: • Our Approach • UL Concept • UL Product Introduction • Sales Track & Cases Study
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Rider Promotion Advantages • Company • High Profit • Agent • High Commission • Customer • High Benefit
Rider Promotion 2011 Sale Situation Units: Thousands VND • Our premium per rider is above the market. • Rate of rider is lower than the market.
Rider Promotion Promotion Content Schedule Time: Product: Object: 22/3 ~ 13/6/2012 (2012 Q2: 4th ~ 6thwkm) R01 & R03 whole agency unit Content: Increasing 2.5 times 1.2 times FYP FYC
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Agent Recruit Survey Survey purpose & method • Why? 1.To know agents’ opinion toward our recruitment system 2.To modify our recruitment system • How? 1.To know attitude toward our agent recruitment system 2.Collect opinion on key aspect influencing agent recruitment All BM Online Questionnaire
29/3-4/4 19/4-25/4 5/4-11/4 26/4-02/05 12/4-18/4 Agent Recruit Survey Schedule Schedule Give notice Online survey 1. Analyze outcome 2.Complete questions for deep interview Deep interview Report
Contents Market News 1 2 2011Q4 insurance market Persistency Rider Promotion Project Next Month 3 5 7 UL Launching Program Agent Recruit Survey 4 6
Project next month 1. Adjustment of compensation scheme 2. Follow UL launching & analyze sale situation 3. Follow new products in MOF
William Liao Thank You !