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Rosie De Leon

Erica Williams. Rowdy. Mike Diaz. Rosie De Leon. George. D&D Travel Inc. Business Model. Brand Packaging Olympic Global event and Bakersfield Transportation, Hotel, and Event Planning Global Scale with a Bako twist. Money Maker Marketing Objectives. Increasing Cash Flow

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Rosie De Leon

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  1. Erica Williams Rowdy Mike Diaz Rosie De Leon George D&D Travel Inc.

  2. Business Model • Brand Packaging • Olympic Global event and Bakersfield • Transportation, Hotel, and Event Planning • Global Scale with a Bako twist

  3. Money MakerMarketing Objectives • Increasing Cash Flow • Olympic experience • Providing an exclusive service • Community Outreach • Cultural mixing

  4. Achieving Marketing Strategies • Strategy: Make a Profit • Discounted rate from vendors • Strategy: Make the Olympics experience possible for locals. • Offering expertise and competitive pricing

  5. Brand Packaging • Why Brand Packaging works for our Biz • Relationships • Profits $$ • Another Model? • Why Brand Packaging works for our clients • Cost • Convenience • Expertise • Ease of mind

  6. Global Market • Why Global? • All experiences will be at a Global level • Chinese Culture • Monetary Conversion (Less Cash)

  7. Olympics Package • Dates: August 8th – August 24th • Client chooses length of stay • Gold, Silver, Bronze Packages • Events: All Events • Extras: Pride Package, Expertise

  8. B2B Solutions • Financing • Other Vendors: • Meadows Field • Airlines • Hotels • Ticket Vendors • Media for Advertising • Misc. Vendors

  9. Executing the Plan • Implementation • Communication • Coordination • Creativity • Staffing

  10. Executing the Plan • Budgeting • Rewards • Information

  11. Market Segmentation • Target Marketing • Our Target Market: • Interests • Bakersfield • Socioeconomic Factors

  12. Positioning • Olympics Benefit • Valuable Package • More valuable than other events occurring during the same time period

  13. Price • Externally • Good value with regards to competition • Internally • Product • Promotion • Cost • Organizational Objectives

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