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Teori Perilaku Konsumen

Teori Perilaku Konsumen. Kuliah ke -7. 1. Beberapa Pengertian. Barang dan Jasa Utilitas Hukum Pertambahan Manfaat Yang Semakin Berkurang (The Law Of Diminshing Marginal Utility) Konsistensi Preferensi ( Transitifity ) Pengetahuan Sempurna. 2. Teori Kardinal.

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Teori Perilaku Konsumen

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  1. Teori Perilaku Konsumen Kuliah ke -7 Ekonomi Produksi/ D Napitupulu 1

  2. Beberapa Pengertian BarangdanJasa Utilitas HukumPertambahanManfaat Yang SemakinBerkurang (The Law Of Diminshing Marginal Utility) KonsistensiPreferensi (Transitifity) PengetahuanSempurna Ekonomi Produksi/ D Napitupulu 2

  3. Teori Kardinal • Kegunaan dapat diukur secara nominal MU = P MU = TambahankegunaanBarang X P = HargaBarang X Ekonomi Produksi/ D Napitupulu

  4. Teori Ordinal • KurvaIndiferensi • Kegunaantidakdapatdihitungtapihanyadapatdibandingkan • KurvaIndiferentadalahkurva yang menunjukkanberbagaikombinasiduabarangkonsumsi yang dapatmemberikantingkatkepuasan yang sama Ekonomi Produksi/ D Napitupulu

  5. Kurva Indiferensi Ekonomi Produksi/ D Napitupulu

  6. Kurva Indiferensi Ekonomi Produksi/ D Napitupulu

  7. Kurva Indiferensi Semakinjauhdariorigisemakintinggitingkatkepuasan yang diperoleh X1 IC4 IC3 IC2 IC1 X2 0 Ekonomi Produksi/ D Napitupulu

  8. Kurva Indiferensi ∆X1 X11 - X12 X1 X12 ∆X2 X22 - X21 X11 IC X2 0 X21 X22 Ekonomi Produksi/ D Napitupulu

  9. Kurva Indiferensi ∆X1 X11 - X12 X1 X12 ∆X2 X22 - X21 X11 IC X2 0 X21 X22 Ekonomi Produksi/ D Napitupulu

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