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Winter Campaign 2019 Membership Growth

Discover the successful winter campaign that drove membership growth at YMCA of Metropolitan Milwaukee, and learn about key drivers such as "Better Together," financial assistance, VA, cause-driven tours, and lead generation. Explore the marketing strategies and results of the campaign that contributed to revenue and unit trends during the 2018-2019 fiscal year.

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Winter Campaign 2019 Membership Growth

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  1. Winter Campaign 2019Membership Growth TR YOw YMCA Metropolitan Milwaukee • April 2019

  2. OVERVIEW • Revenue / Unit Trends 2. Key Membership Drivers • Better Together • Financial Assistance • VA • Cause Driven Tours • Lead Generation 3. Marketing 4. Closing |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  3. Revenue/ Unit Trends 2018-2019 Fiscal Year Trends (Core Units) |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  4. Key Membership Drivers – Winter Campaign December 26th-March 31st Drivers: |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  5. Membership marketing – Winter Campaign |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  6. Membership Drivers How Did You Hear About The Y? |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  7. Questions? |Winter Campaign – Membership Growth| 2019 YMCA of Metropolitan Milwaukee

  8. Thank You • TR Yow • YMCA of Metropolitan Milwaukee • 414 274 0808 • tyow@ymcamke.org

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