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MANAJEMEN PEMASARAN JASA

BAB I DINAMIKA BISNIS JASA DAN PENTINGNYA PEMASARAN JASA. . 1. PERKEMBANGAN INDUSTRI JASA . 2. BERBAGAI FAKTOR YANG MENDORONG PENTINGNYA PEMASARAN JASA . 3. TAHAP PERKEMBANGAN BISNIS JASA . 4. PENGERTIAN JASA . 5. KARAKTERISTIK DAN KLASIFIKASI JASA Intangibility (tidak berwujud). Jasa tidak dapat dilihat, dirasa, diraba, didengar, atau dicium sebelum jasa itu dibeli. Unstorability. Jasa tidak mengenal persediaan atau penyimpanan dari produk yang telah dihasilkan. Karakteristik ini jug9440

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MANAJEMEN PEMASARAN JASA

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