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Teori Prilaku Konsumen

Teori Prilaku Konsumen. Bab 5. Dlm Bab ini Akan Dipelajari. 2 Alasan Kenapa kurva permintaan mempunyai slope negatif Teori Prilaku Konsumen Maksimisasi Kepuasan (Utility) dan Kurva Permintaan Aplikasi Teori Marginal Utility Dlm Dunia Nyata. Topik Bab V. Hukum Permintaan

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Teori Prilaku Konsumen

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  1. Teori Prilaku Konsumen Bab 5

  2. Dlm Bab ini Akan Dipelajari • 2 Alasan Kenapa kurva permintaan mempunyai slope negatif • Teori Prilaku Konsumen • Maksimisasi Kepuasan (Utility) dan Kurva Permintaan • Aplikasi Teori Marginal Utility Dlm Dunia Nyata

  3. Topik Bab V • Hukum Permintaan • Teori Prilaku Konsumen • Kepuasan Maksimum dan Kurva Permintaan • Aplikasi& Pengembangan

  4. Law of Diminishing Marginal Utility • Kepuasan menurun seiring dengan peningkatan jumlah Brg yg Dikonsumsi • Terminology • utility adalah nilai kepuasan • Total vs Marginal Utility • total utility: total kepuasan • marginal utility: extra kepuasan dari mengkonsumsi 1 unit brg Contoh grafik....

  5. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 Figure 7-1 5

  6. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 Figure 7-1 6

  7. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 Figure 7-1 7

  8. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 10 Figure 7-1 8

  9. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 10 8 Figure 7-1 9

  10. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 Figure 7-1 10 8 6 4 2 0 -2 10 .

  11. Total and Marginal Utility Tacos consumed per meal Total Utility Marginal Utility DTU Observe Diminishing Marginal Utility 0 1 2 3 4 5 6 7 0 10 18 24 28 30 30 28 10 8 6 4 2 0 -2 Figure 7-1 11

  12. Marginal Utility, Demand & Elasticity • Jika marginal utility turun dengan cepat dari setiap unit… • Harga akan turun menyebabkan pertambahan dlm kuantitas yg diminta… • Jadi permintaan… • INELASTIC

  13. Chapter 7 Topics • Hukum Permintaan • Teori Prilaku Konsumen • Kepuasan maksimum dan kurva permintaan • Aplikasi & pengembangan

  14. Teori Prilaku Konsumen Asumsi Konsumen.… • Prilakunya rasional • Mengetahui preferencesnya • Dibatasi Budet • Respond thd Perubahan Harga

  15. Utility Maximizing Rule • Uang konsumen akan dialokasikan pada masing-masing produk yang menghasilkan jumlah tambahan (extra) marginal utility dari setiap rupiah yang dikeluarkan

  16. 7 9 6 8 6 5 4 3 3 2 Table 7-1 10 12 8 10 16

  17. Proses Pembuatan Keputusan    1 1  1 1 $2 1  Apa yg Konsumen Beli Pertama? $3  $2 1 $3 Dan Berikutnya? $10 2 4 17

  18. MU of product B MU of product A Price of A Price of B Kepuasan Maksimum =

  19. Topik Bab V • Hukum Permintaan • Teori Prilaku Konsumen • Kepuasan Maksimum dan Kurva Permintaan • Aplikasi dan Pengembangan

  20. Utility Maximization & the Demand Curve Menurunkan Kurva Permintaan • Jika Harga Barang B Turun Menjadi $ 1

  21. 7 18 6 16 12 5 4 6 3 4 Tabel 5-1 10 24 8 20 21

  22. Decision-making Process $1 1   $1 1   $1 1   $1 1   $1 1 $1 1  $1 1  $1 1 1 $1 1 4 $10 6 22 .

  23. Utility Maximization & the Demand Curve • Ketika pProduct B=$2 • Kuantitas yg diminta adalah 4 • Ketika pProduct B=$1 • Kuantitas yg diminta 6

  24. Utility Maximization & the Demand Curve Grafik 5-1 harga D Product B $2 harga Kuantitas diminta $1 6 $1 $2 4 4 6 Kuantitas diminta 24

  25. Utility Maximization & the Demand Curve • Substitution Effect • Ketika harga brg B turun, substitusi ke barang B yg harganya turun B • Income Effect • Pertambahan real income menembah konsumsi barang A & B

  26. Topik Bab V • Hukum Permintaan • Teori Prilaku Konsumen • Kepuasan Maksimum dan Kurva Permintaan • Aplikasi dan Pengembangan

  27. Aplikasi & Pengembangan • The Compact Disc Takeover • The Diamond-Water Paradox • The Value of Time • Cash & Noncash Gifts

  28. Topik Bab V • Hukum Permintaan • Teori Prilaku Konsumen • Kepuasan Maksimum dan Kurva Permintaan • Aplikasi & Penembangan

  29. Berikut ……. • Produksi dan Biaya

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