EERE Communications

EERE Communications Conference line: (480) 297-0022 Passcode: 872-416-345 1/16/2014 EERE Web Coordinators Meeting

Agenda • Web Coordinators Meeting • Around the Room– Drew Bittner • EERE’s Video Standards – Elizabeth Spencer • Teacher Toolbox – Shari Brown • Wallpaper for EERE Initiatives – Erin Twamley • GovDelivery Template Update – Michelle Resnick • Web Advisory Board Meeting • Migration Progress Update – Billie Bates • Left Navigation Update – Michelle Resnick • Search Optimization for Energy.gov – Michelle Resnick

Agenda • Web Coordinators Meeting • Around the Room – Drew Bittner • EERE’s Video Standards – Elizabeth Spencer • Teacher Toolbox – Shari Brown • Wallpaper for EERE Initiatives – Erin Twamley • GovDelivery Template Update – Michelle Resnick • Web Advisory Board Meeting • Migration Progress Update – Billie Bates • Left Navigation Update – Michelle Resnick • Search Optimization for Energy.gov – Michelle Resnick

EERE’s Video Standards • Some of you have asked about preparing your video content for migration into energy.gov. • EERE’s approach to Section 508 for videos has not changed. Captions and transcripts are still required. • The only change is that we will be using DOE’s YouTube account for posting EERE’s video files. • When your website is migrated, your videos will be uploaded to DOE’s YouTube channel and embedded in your Web pages. • Vimeo will be used only when users need the option to download the video.

EERE’s Video Standards • To post videos on YouTube after your site is migrated: • EERE’s videos will be posted to DOE’s YouTube account • DOE Public Affairs will need these items: • Video file (Usually MP4 or WMV) • TXT file with the text version • TXT file with the captions • Once it’s uploaded, you can embed the video in your Web page. • These requirements apply to everything that is in a video file format: eere.energy.gov/communicationstandards/videos.html. • If webinar content posted to the Web is in a video format, it must meet EERE’s video standards. We are exploring non-video options for posting webinar content to the Web.

EERE’s Video Standards Questions and Discussion

Teacher Toolbox • Purpose: To group together in one accessible location all existing educational resources that are housed within the Bioenergy Technology Office’s (BETO’s) website. • Model: Clean Cities Toolbox • Features: • Multimedia Resources including Conversion 101 videos and KDF YouTube • Find it Fast: Links to Biomass basics and Bioenergy KDF • Download Now: Links to EERE K-12 Lesson Plans and NREL’s Educational Resources • Calendar including the latest industry events. • Future Developments: • Differentiation between resources for K-12, college students, and graduate students • Additional webinars, factoids, and interactive elements • Links to show internships, post doctoral opportunities, etc.

Wallpaper for EERE Initiatives • EERE/Office/Program/ • Initiative ever deployed a • virtual “wallpaper?” • Are Offices/EERE interested in creating and deploying virtual wallpaper? • Could this be another way to help brand for initiatives like Clean Cities or Energy Literacy? *Over 4500 downloads in 6m

GovDelivery Template Update • EERE is preparing a new email template for Web content that migrates. • Goals: • To minimize user confusion when they click a link from an email and go to the associated website. • To find a middle ground on changes to the look and feel so that users still associate the email with the list they subscribed to.

GovDelivery Template Update As your migrations occur, we will work with each office to update the existing templates in the system. Questions? Michelle.Resnick@nrel.gov

Migration Status Update • Sites currently in the process: • FEMP • AMO • About Us: In final stages before launch • Education: Finishing up site owner review • Buildings: Finishing up site owner review • Wind and Water: Implementing site owner review feedback • BBNP: Now locked down and migrating • WIP: Scheduled to freeze next week • Solar: Scheduled to freeze January 27 • On deck for February: Geothermal, Fuel Cells, and Vehicles. Left navigation has been implemented and the sites are ready to go live at any time.

Left Navigation in Energy.gov

Search Optimization The search optimization best practices in Communication Standards still apply. • Content Checklist:eere.energy.gov/communicationstandards/content_qa.html • Optimizing Web pages:eere.energy.gov/communicationstandards/search_optimization.html • Optimizing PDFs:eere.energy.gov/communicationstandards/pdfs_opt.html • Optimizing Word, Excel, and PowerPoint files:eere.energy.gov/communicationstandards/native.html

Search Optimization Helpful tips for optimization in energy.gov from Alex Cohen: • Make sure you provide summary text in the CMS for each page. If you don’t, the energy.gov search engine will use the first part of the page in search results, which may cause issues if there are links near the top of the page. • When you create links to your page on multiple pages, use similar link wording. • Assume that people come to pages from searches or links (where there is no website context). Look for ways to add context in the body of content.

Wrap Up Next meeting: February 20, 1:30 – 3:00 p.m.

EERE Communications