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EERE Communications. Conference line: + 1 (415) 655-0053 Access Code: 764-458-421 Webinar ID: 228-661-369. 8/15/2013. EERE Web Coordinators Meeting. Agenda. Around the Room – Drew Bittner Migrating to Energy.gov – Drew Bittner Identifying ROT Content – Chris Stewart
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EERE Communications Conference line: +1 (415) 655-0053Access Code: 764-458-421Webinar ID: 228-661-369 8/15/2013 EERE Web Coordinators Meeting
Agenda • Around the Room – Drew Bittner • Migrating to Energy.gov – Drew Bittner • Identifying ROT Content – Chris Stewart • AddThis Statistics in Google Analytics – Nicole Harrison • Responsive GovDelivery Templates – Michelle Resnick • Communications Standards Tip – Michelle Resnick
Migration to Energy.gov • Office websites migrating by March 31, 2014 • Web content moving “as-is” • Topical reorganization after migration • Universal EERE top navigation. • Currently building the EERE home page in energy.gov • EERE Education and Energy Basics are migrating first • Each site will have a migration checklist that includes: • Content discussion • Technical discovery • Pre-migration technical setup • Content migration • Testing, validation, and quality control • Review, approval, and signoff steps • Pre-release cleanup and preparation, go-live procedures.
Migration to Energy.gov • Migration Site Tracker to log every site and its details • As each site is migrated, its content maintenance personnel will be trained in the Drupal CMS – please send an email to Billie Bates to get into the training queue.
Identifying Your ROT Website Content • ROT refers to redundant, outdated, and trivial content • Redundant content repeats the same idea in multiple locations. • Outdated content consists of materials that are no longer in use or are out-of-date. • Trivial content is of little importance or value and is considered insignificant to the overall purpose of your website. • Why remove ROT content? • It gets in the way of the really important content. • It clutters up search engine results. • It erodes the credibility of your content. • It makes updating sites time-consuming and burdensome. • It increases maintenance costs.
Identifying Your ROT Website Content • The more you eliminate before migration… • The lower the migration cost. • The easier it will be to re-architect topically. • Each site is different, and we’ll work with site owners individually to help identify ROT content. • Some criteria for consideration include: • Pages with low page views or files with low download statistics • Content that isn’t tied to a user task or EERE/office goal • Content that hasn’t been updated in a while (18+ months) • Conferences, news, and events information • Non-Web page formats (e.g. PDF, PowerPoint, Excel, Word, etc. files).
“Share” Statistics Now Available in Google Analytics • Starting June 1, “Share” stats are available in your EERE Google Analytics reports • Content > Events > Top Events > AddThis > Share Links.
Responsive GovDelivery Templates We’re updating all of the EERE templates to function better on mobile and tablet devices. • Replacing the header graphics with text on a solid color background. • Enlarging the default fonts to 14px for body text and 18-26px for headlines. • Eliminating a set width for the main content area. Mobile devices will size the table to fit the screen width.
Responsive GovDelivery Templates Best practices • Go easy on the images. Apple’s iOS automatically enables images to display by default, but many other mobile device platforms—like Android—turn images off by default. • Streamline content for mobile. Be as concise as possible. Consider call to action buttons that are a minimum of 45px wide or tall. • Place plenty of space between links so that they're easy to touch on a mobile device. • Use a single-column layout. Other news EERE is reviewing GovDelivery’s capabilities and costs to evaluate integration of email capabilities with Salesforce.
Communications Standards Tip Electronic newsletters • Follow EERE website styles when formatting. • Keep the coding simple; some more modern style methods may not work in all email clients. • Test the template designs in as many email clients as possible before sending to your list. • Include easy-to-use unsubscribe instructions in the message footer. • Follow DOE's cyber security guidelines, if you’re using a system outside of GovDelivery. https://www.eere.energy.gov/communicationstandards/enews.html
Presenters Wanted! Do you have a project, area of interest, or idea to present on or discuss at an upcoming meeting? Tell us! We’d love to hear your ideas and have you share your experiences! Email andrew.bittner@ee.doe.gov with ideas for discussions and presentations at upcoming meetings.
Wrap Up Next meeting: September 19, 1:30 – 3:00 p.m.