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EERE Communications

EERE Communications. Conference line: (415) 655-0053 Passcode : 276-063-197. 7/24/2014. EERE Web Coordinators Meeting. Agenda. Web Coordinators Meeting Topic Landing Page Crazy Egg Results – Allison Casey DOE Web Council Update – Drew Bittner

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EERE Communications

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  1. EERE Communications Conference line: (415) 655-0053 Passcode: 276-063-197 7/24/2014 EERE Web Coordinators Meeting

  2. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  3. Landing Pages – Google Analytics Stats FY14 (October 1 – July 16)

  4. Landing Pages – Google Analytics Stats • Test ran Feb. 21 – March 7; 14 days 3 hours 30 mins • Referrals: 91% from energy.gov (EERE home page; top navigation)

  5. All Landing Pages Header: 2.0% Search: 4.4% Breadcrumb: 2.5% Top nav: 12.6% Left nav: 8.3% News and blog: 3.0% Intro area: 20.4% Links to offices: 7.8% Right upper links: 11.4% Links to technologies: 18.7% Visits: 15,060 Clicks: 11,887 Right lower links: 8.2% Footer: 0.6%

  6. All Landing Pages Header: 2.0% Search: 4.4% Breadcrumb: 2.5% Top nav: 12.6% Left nav: 8.3% News and blog: 3.0% Intro area: 20.4% Links to offices: 7.8% Right upper links: 11.4% Links to technologies: 18.7% Right lower links: 8.2% Clicks on content links: 49.2% Footer: 0.6%

  7. Vehicles Landing Page Header: 1.2% Search: 6.1% Breadcrumb: 2.0% Top nav: 17.0% Left nav: 9.3% News and blog: 8.0% Intro area: 9.4% Links to offices: 7.1% Right upper links: 10.6% Links to technologies: 24.5% Visits: 981 Clicks: 817 Right lower links: 4.0% Footer: 0.7%

  8. Hydrogen and Fuel Cells Landing Page Header: 1.6% Search: 2.7% Breadcrumb: 2.1% Top nav: 11.3% Left nav: 4.9% News and blog: 4.3% Intro area: 18.4% Links to offices: 12.4% Right upper links: 8.7% Links to technologies: 30.0% Right lower links: 2.9% Visits: 1,166 Clicks: 817 Footer: 0.9%

  9. Bioenergy Landing Page Header: 1.0% Search: 2.4% Breadcrumb: 0.8% Top nav: 11.1% Left nav: 5.6% News and blog: 7.2% Intro area: 17.1% Links to offices: 9.3% Right upper links: 11.3% Links to technologies: 27.6% Right lower links: 6.2% Visits: 613 Clicks: 497 Footer: 0.4%

  10. Water Landing Page Header: 0.7% Search: 2.9% Breadcrumb: 2.1% Top nav: 17.5% Left nav: 11.1% News and blog: 2.9% Intro area: 27.5% Links to offices: 8.3% Right upper links: 5.3% Links to technologies: 18.0% Right lower links: 2.2% Visits: 947 Clicks: 819 Footer: 1.6%

  11. Wind Landing Page Header: 1.9% Search: 3.7% Breadcrumb: 1.1% Top nav: 8.8% Left nav: 10.5% News and blog: 3.4% Intro area: 17.6% Links to offices: 7.0% Right upper links: 12.4% Links to technologies: 29.6% Right lower links: 3.8% Visits: 2,346 Clicks: 1,761 Footer: 0.2%

  12. Geothermal Landing Page Header: 1.0% Search: 2.6% Breadcrumb: 2.0% Top nav: 13.3% Left nav: 17.7% News and blog: 6.2% Intro area: 24.2% Links to offices: 4.5% Right upper links: 13.0% Links to technologies: 8.1% Right lower links: 6.0% Visits: 1,178 Clicks: 885 Footer: 1.2%

  13. Solar Landing Page Header: 1.7% Search: 4.3% Breadcrumb: 1.3% Top nav: 11.9% Left nav: 9.2% News and blog: 2.1% Intro area: 23.1% Links to offices: 3.5% Right upper links: 11.8% Links to technologies: 23.8% Visits: 2,998 Clicks: 2,346 Right lower links: 6.9% Footer: 0.4%

  14. Government Energy Management Landing Page Header: 1.8% Search: 5.3% Breadcrumb: 1.3% Top nav: 11.8% Left nav: 5.3% News and blog: 1.8% Intro area: 29.8% Links to offices: 31.1% Right upper links: 10.8% Visits: 430 Clicks: 399 Right lower links: 1.0% Footer: 0.3%

  15. Advanced Manufacturing Landing Page Header: 2.4% Search: 4.9% Breadcrumb: 0.8% Top nav: 15.2% Left nav: 8.3% News and blog: 8.1% Intro area: 15.2% Right upper links: 14.8% Links to offices: 14.4% Links to technologies: 8.5% Right lower links: 7.2% Visits: 696 Clicks: 627 Footer: 0.3%

  16. Homes Landing Page Header: 0.8% Search: 5.6% Breadcrumb: 1.3% Top nav: 12.9% Left nav: 4.3% News and blog: 1.1% Intro area: 11.8% Links to offices: 6.3% Right upper links: 13.1% Links to technologies: 25.8% Right lower links: 17.0% Visits: 2,053 Clicks: 1,517 Footer: 0.2%

  17. Buildings Landing Page Header: 0.8% Search: 6.3% Breadcrumb: 1.7% Top nav: 13.0% Left nav: 8.1% News and blog: 2.1% Intro area: 15.0% Links to offices: 7.2% Right upper links: 13.6% Links to technologies: 23.2% Visits: 1,652 Clicks: 1,402 Right lower links: 8.2% Footer: 0.9%

  18. Observations and Recommendations Observations • Across all landing pages, fewer than 50% of clicks were on links to content • Intro text areas where there are no links get the most amount of clicks • Navigational areas (top nav, left nav, etc.) got about 23% of clicks • On most pages, links on lower right received significantly fewer clicks than those on upper right • News and blog received few clicks from these pages Recommendations • Explore layout options that better emphasize the links to content and reduce and/or eliminate tailing content on the right • Reduce intro text; remove lower center photos; explore options for placing most important/popular links in prime center real estate • Do further testing with users to understand why they are using navigation from these pages. Consider removing left nav if they are confused by it. • Consider moving news and blog further down the page, or removing altogether, to better emphasize content links

  19. Additional Suggestions? • Future Planning • Update landing pages as migrated sites go live • Reconcile landing page content with office sites following other topic-based redesigns • Consider role of topic landing pages if office sites complete topic-based redesigns (site-wide navigational question) • Share your suggestions/changes for improving the topic landing pages: allison.casey@nrel.gov

  20. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  21. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  22. Print Identity and Design Guidelines We’ve recently updated the Print Identity and Design Guidelines on Communication Standards:eere.energy.gov/communicationstandards/publications.html The EERE Identity and Design Guidelines include guidance and requirements on the use of colors, fonts, visual identifiers, logos, and other aspects of EERE information products.

  23. Print Identity and Design Guidelines The updated guidelines reflect some changes: • Template Updates: Offices are strongly encouraged to use EERE publication templates. The newly updated templates include a design layer with formatting tips. Even if you do not have Adobe InDesign, you can use the design layer PDF files as a reference for how to format your document using another publishing tool. • Fact Sheet Header: The fact sheet header should list the topic of your fact-sheet instead of the office name. • Removal of the Printing Statement: The printing statement is no longer required on EERE products, and we've removed it from the Identity and Design Guidelines.

  24. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  25. Migration Status Update • Sites next in the process: • WIP Solution Center: Soft-launched last Friday • Procuring Solar for Federal Facilities: In site owner review • SSL (rest of site): Began this week • Golden Reading Room: Beginning soon • Next on deck: • Postdoctoral Research Awards subsite • Analysis • Reskinning of applications is now underway. • FEMP Standby Power • FEMP CTS

  26. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  27. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  28. Agenda • Web Coordinators Meeting • Topic Landing Page Crazy Egg Results – Allison Casey • DOE Web Council Update – Drew Bittner • Communications Standards Update – Paige Terlip • Web Advisory Board Meeting • Migration Update – Billie Bates • Energy.gov Release Cycle Update – Drew Bittner • FY15 Website Plans – Web Coordinators • Post-Migration Cleanup Discussion – Migration Team

  29. Post-Migration Cleanup Discussion The Questions: Tell us, in 1-2 sentences each, about up to three things you want to do in the energy.gov CMS or on your website in energy.gov that you cannot currently do. Tell us, in 1-2 sentences each, about up to three processes you're confused about, guidance you feel is needed, or specifications that would be helpful for your project planning. We want your feedback! If you haven’t provided feedback yet, please email Paige.Terlip@nrel.gov.

  30. Next Meeting August 21, 1:30 – 3:00 p.m.

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