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IEEE Tainan Section Membership Development Strategy & Plan

IEEE Tainan Section Membership Development Strategy & Plan. Ce-Kuen Shieh Chair Tainan Section shieh@ee.ncku.edu.tw. Topics. IEEE MD Strategy Section Situation Section MD Plan. IEEE MD Strategy. IEEE MD Support & Evolution. Remaking the Collateral >.

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IEEE Tainan Section Membership Development Strategy & Plan

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  1. IEEE Tainan Section Membership Development Strategy & Plan Ce-Kuen Shieh Chair Tainan Section shieh@ee.ncku.edu.tw

  2. Topics • IEEE MD Strategy • Section Situation • Section MD Plan

  3. IEEE MD Strategy

  4. IEEE MD Support & Evolution Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,000 members (renewal alerts integrated into next-gen products) BMS transition ‘Great Recession’

  5. MD Strategy w/ Full Volunteer Integration MD Volunteer “Platform”

  6. Membership Situation Tainan Section

  7. Tainan Section Total Members Since Year 2003 Formation Date: 20 June 2003

  8. Tainan Section Total Members since Year 2003

  9. IEEE Tainan Section Membership31 December 2011

  10. SWOT – Section’s Member Growth Program

  11. Section MD Plan

  12. Timing is Everything – Know the Membership Calendar Calendar Year Concludes Year-end membership statistics determined Membership Year Begins Full-year dues enacted Renewal opens Key month for launching new or upgraded benefits From Sep thru Dec, revenue deferred to next year Active-Status Terminator Past-due members placed into arrears Membership Mid-Year ½-Year Dues-Cycle Begins Arrears-Recovery Begins Key month for launching new or upgraded benefits Membership Year Concludes Member retention rates determined Business fiscal performance determined ½-year dues cycle concludes

  13. Opportunities for Engaging Existing Members

  14. Opportunities for Engaging Prospective Members

  15. Membership Development Plan

  16. Status Update

  17. In Summary… • Section’s Membership Situation • There were totally 875 members until the end of 2011, while there were only 16 fellows, 85 senior members, 529 members, 125 GSM, 35 associate members, and 85 student members. • According to the SWOT analysis, the number of members has potential to be increased. • Section MD Plan • Encourage chapters to recruit new members; professors or students. • Recruit more IEEE members in Southern Taiwan by events and recognition. • Hold more activities and workshops to increase the number of student members.

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