120 likes | 312 Views
The Best Time to be a Marketer. 1950s Advertisements. Define Propaganda. General Technique: Relies on emotions and values Persuade an audience to accept a particular position . Propaganda Techniques. Bandwagon: Persuading people to do something by letting them know others are doing it
E N D
The Best Time to be a Marketer 1950s Advertisements
Define Propaganda • General Technique: • Relies on emotions and values • Persuade an audience to accept a particular position
Propaganda Techniques • Bandwagon: • Persuading people to do something by letting them know others are doing it • Examples
Propaganda Techniques • Testimonial: • Using the words of a famous person to persuade • Examples
Propaganda Techniques • Repetition: • The product name is repeated at least four times • Examples
Propaganda Techniques • Emotional Words: • Words that will make people feel strongly about someone or something • Examples