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“ Perencanaan Humas ”

“ Perencanaan Humas ”. Fahmi Yunus. Sejarah Public Relations. Dari situs – situs yang ditemukan oleh para arkeologis di Irak pada abad 18, tampak bahwa usaha melakukan PR sudah dilakukan .

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“ Perencanaan Humas ”

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  1. “PerencanaanHumas” Fahmi Yunus

  2. Sejarah Public Relations • Dari situs – situs yang ditemukanolehparaarkeologisdiIrakpadaabad 18, tampakbahwausahamelakukanPR sudahdilakukan. • PadamasaYunanidandiabadpertengahanmasakejayaanRomawi, idemengenai "opinipubliksudahmuncul. Hal initampakpada slogan VoxPopuli, Voxdei (the voice of the people is the voice of God). • Public Relations sudahmulaidigunakanberabad – abadlaludiInggris. Hal iniditunjukkandenganmunculnyakonsepmemerlukanpihakketigasebagaifasilitatorkomunikasidanpenyelarasantarapemerintahdanrakyatnya.

  3. Diskusi Kelas: • Bagaimana dengan Sejarah Islam? Siapakah yang berperan sebagai PR?

  4. Definitions of PR • ‘the management of communication between an organization and its publics’ (Grunig & Hunt, Managing public relations,1984) • ‘using communication to adapt relationships between organizations and their publics’ (Carl H. Botan “International public relations: Critique and reformulation” in Public Relations Review, Vol. 18, No. 2, 1992: 149-152) • Public Relations sebagaifungsimanajemenyaitumengidentifikasi, memantapkansertamembinahubungan yang salingmenguntungkanantaraorganisasidenganpubliknyabaikdalamkeadaansuksesmaupungagal. (Cutlipdan Center)

  5. Asymmetrical/functional approach • Publics and communications understood as means to achieve organizational ends • Purpose of PR: • to generate support, trust, enhance reputation; ultimately to maximise material or other benefits through generating a more conducive social environment

  6. Katakuncidari PR adalah: • Kesengajaan: Aktifitas PR adalahaktifitas yang disengaja. Dibentukuntukmempengaruhi, meraihpemahamanbersama, menyediakaninformasi, danmendapatkanumpanbalik • Terencana: Aktifitas Public Relation adalahterogranisir, padakurunwaktutertentu, sistematis, menggunakanrisetdananalisa. • Mengutamakan performance: Public Relations yang efektifdidasarkanpadakebijakanaktualdankinerja. • Mengutamakankehendakmasyarakat (public interest): Aktifitasataukegiatan Public Relations hendaknyadidasarkanpadatujuan yang salingmenguntungkanantaraorganisasidanpubliknya. • Komunikasiduaarah: Selainmenginformasikansesuatu, Public Relations membutuhkanumpanbalikdarikhalayaknyasehingga model komunikasi yang digunakannyaadalahduaarah. • FungsiManajemen: Public Relations menjadiefektifapabilamenjadibagiandarikeseluruhanmanajemendandidukungoleh top manajemen. Public Relations berfungsisebagaikonselingdanpemecahmasalahditingkat top manajemenbukansekedarhanyamendesiminasikaninformasisetelahkeputusandibuat (Wilcox, 1998:4-8)

  7. Quotes • ‘We always tell our clients that honesty is the best policy. […] All our work is done in the open. We aim to supply news. . . . Our plan is, frankly and openly, on behalf of business concerns and public institutions, to supply the press and the public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.’ (Ivy Lee, Statement of Principles, 1906)

  8. Applications of PR • Crisis management • Reputation management • Issue management • Investor relations and labour relations • Grassroots PR

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