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Analisis Lingkungan Perusahaan

Analisis Lingkungan Perusahaan. Eko Fitrianto e.fitrianto@ymail.com | @fitrianto2001. Peta Pembelajaran “Marketing Environment”. Internal. External. Company. Finance Pembiayaan , anggran Operation Proses produksi R n D Pengembangan produk Accounting Pengendalian keuangan

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Analisis Lingkungan Perusahaan

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  1. AnalisisLingkungan Perusahaan EkoFitrianto e.fitrianto@ymail.com | @fitrianto2001

  2. PetaPembelajaran“Marketing Environment” Internal External

  3. Company • Finance • Pembiayaan, anggran • Operation • Prosesproduksi • R n D • Pengembanganproduk • Accounting • Pengendaliankeuangan • Purchasing • Pengadaansumberdaya • Human resource • Perlakuanterhadapsumberdayamanusia

  4. Supplier Resource (Production factor) Supplier Company Company’s overall value delivery systems, they provide the resources need by company to produce product

  5. Marketing Intermediaries • Reseller • Modern market, toko, dll • Distribution firm • Marketing sev. Agencies • Biro iklan, risetpemasaran, dll • Financial intermediaries • Bank, asuransi, dll

  6. Customers B2B B2C

  7. Competitors • Pihak yang menjualproduksejenis • Produkbersaingsecara head-to-head • Menggunakansumberdaya yang sama • Mengambilpasar yang sama • Berbagiuangdipasar yang sama • Jikakitakalahbersaing, makamatilahbisniskita • Ingat, merekamungkin : “Berpikirsepertiapa yang Andapikirkan”

  8. Publics • Financial • Media • Citizen action • Local and general publics • Internal publics

  9. LingkunganEksternal

  10. Demographics • Jumlah • Komposisi • Pendapatan • Pendidikan • Population change

  11. Economics • Change in income • Changing customer’s spending pattern • Financial policy • Financial situation

  12. Natural Environment Polusi Kekuranganbahanmentah Intervensipemerintah Natural resource Cost of energy Green movement Healty ecology Healty economy

  13. PolitikdanHukum • Politik • Kepastianhukum • Keamanandanstabilitasnasional

  14. Social dan Cultural • Tradisi • Bahasa • Perilaku • Hubunganmasyarakat • Strata • Larangan

  15. Teknologi • Peralatan • Metodebaru • Perpindahaninformasi • Efisiensibiaya • Produk yang tergantikankarenateknologi • Produk yang terancamtergantikan • ‘Value’ baru

  16. Sekiandanterimakasih e.fitrianto@ymail.com | @fitrianto2001

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