1 / 16

Analisis Lingkungan Perusahaan

Analisis Lingkungan Perusahaan. Eko Fitrianto e.fitrianto@ymail.com. Peta Pembelajaran “Marketing Environment”. Internal. External. Company. Finance Pembiayaan , anggran Operation Proses produksi R n D Pengembangan produk Accounting Pengendalian keuangan Purchasing

sheba
Download Presentation

Analisis Lingkungan Perusahaan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AnalisisLingkungan Perusahaan EkoFitrianto e.fitrianto@ymail.com

  2. PetaPembelajaran“Marketing Environment” Internal External

  3. Company • Finance • Pembiayaan, anggran • Operation • Prosesproduksi • R n D • Pengembanganproduk • Accounting • Pengendaliankeuangan • Purchasing • Pengadaansumberdaya • Human resource • Perlakuanterhadapsumberdayamanusia

  4. Supplier Resource (Production factor) Supplier Company Company’s overall value delivery systems, they provide the resources need by company to produce product

  5. Marketing Intermediaries • Reseller • Modern market, toko, dll • Distribution firm • Marketing sev. Agencies • Biro iklan, risetpemasaran, dll • Financial intermediaries • Bank, asuransi, dll

  6. Customers B2B B2C

  7. Competitors • Pihak yang menjualproduksejenis • Produkbersaingsecara head-to-head • Menggunakansumberdaya yang sama • Mengambilpasar yang sama • Berbagiuangdipasar yang sama • Jikakitakalahbersaing, makamatilahbisniskita • Ingat, merekamungkin : “Berpikirsepertiapa yang Andapikirkan”

  8. Publics • Financial • Media • Citizen action • Local and general publics • Internal publics

  9. LingkunganEksternal

  10. Demographics • Jumlah • Komposisi • Pendapatan • Pendidikan • Population change

  11. Economics • Change in income • Changing customer’s spending pattern • Financial policy • Financial situation

  12. Natural Environment Polusi Kekuranganbahanmentah Intervensipemerintah Natural resource Cost of energy Green movement Healty ecology Healty economy

  13. PolitikdanHukum • Politik • Kepastianhukum • Keamanandanstabilitasnasional

  14. Social dan Cultural • Tradisi • Bahasa • Perilaku • Hubunganmasyarakat • Strata • Larangan

  15. Teknologi • Peralatan • Metodebaru • Perpindahaninformasi • Efisiensibiaya • Produk yang tergantikankarenateknologi • Produk yang terancamtergantikan • ‘Value’ baru

  16. Sekiandanterimakasih e.fitrianto@ymail.com

More Related