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Achieving Membership Growth

Achieving Membership Growth. Preparing an Action Plan Adapted from a presentation by Past Governor Ron Denham R.I.M.C. Canada. Key Messages. The traditional approach to Membership Development has failed to deliver results; a new approach is needed

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Achieving Membership Growth

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  1. Achieving Membership Growth Preparing an Action Plan Adapted from a presentation by Past Governor Ron Denham R.I.M.C. Canada

  2. Key Messages • The traditional approach to Membership Development has failed to deliver results; a new approach is needed • The key to successful growth lies in preparing and executing an effective Action Plan

  3. Involve In Club Educate In Rotary Excite About Rotary Induct into Rotary Inform About Rotary Identify prospective members Impacting The Community The Context

  4. Inputs Activities Results Key Elements of an Action Plan

  5. Examples of Inputs • People • Money • Materials • Information • Energy • Knowledge

  6. Examples of Activities • Assign responsibility • Set deadlines • Carry out tasks • Report back • Collect information • Analyze information • Identify options • Select the “best” • Define the tasks

  7. Examples of Results • New Members • 100% Retention rate • New club formed in the district

  8. How would you develop an action plan to reach a personal or professional goal? Question:

  9. Example – The Process • What did you want to achieve? • How did you go about it? • Did you get the results you expected, when you expected? • If no, what did you do about it?

  10. Considerations • State the results you wish to achieve • Look at different methods of proceeding • Assess, evaluate, choose • Draw up a list of tasks • Set time line • Commit — start work

  11. How to Develop an Action Plan for Membership Growth

  12. Inputs • Club/ District goals • Approval and Commitment of Club

  13. Activities • Select strategy • Prepare the Action Plan • Proceed with the plan • Induct

  14. Results • Review and Evaluate Results • Revise, Implement, Repeat

  15. Important Steps • What are your club/district goals? • How do we get buy-in from the club(s)? • Select the Strategy • Preparing the Action Plan - Membership Committee • Induct • Review and Evaluate Results • Revise, Implement, Repeat

  16. What are your club / district goals?

  17. How do we get buy-in from the club(s)?

  18. Get buy-in from Club and Membership Committee • Review present situation • Have committee propose strategies • Identify roadblocks If we continue to do what we’ve always done, we’ll continue to get the same results

  19. III. Selecting the Strategy

  20. Preparing the Action Plan - Membership Committee

  21. Induct (hopefully) — Introduce to Mentor!!

  22. VI. Review and Evaluate Results

  23. VII. Revise, Implement, Repeat

  24. Membership Retention Prepare, manage a similar process

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