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AFSÆTNING A – Schønberg

AFSÆTNING A – Schønberg. Ill. 7.3: Generelle eksportmotiver. Michael Bregendahl, Peter Kristensen og Jan Madsen. Ill. 7.4: De 4 interne P’er – virksomhedens eksportberedskab. Produkt egnethed til eksport (præferencer, lovgivning, kultur mv) tilpasningsmuligheder Produktion kapacitet

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AFSÆTNING A – Schønberg

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  1. AFSÆTNING A – Schønberg Ill. 7.3: Generelle eksportmotiver. Michael Bregendahl, Peter Kristensen og Jan Madsen

  2. Ill. 7.4: De 4 interne P’er – virksomhedens eksportberedskab. • Produkt • egnethed til eksport (præferencer, lovgivning, kultur mv) • tilpasningsmuligheder • Produktion • kapacitet • kapacitetsudnyttelsen • fleksibilitet (leveringssikkerhed) • Personale – herunder ledelsen • uddannelse – know-how, sprog, kultur mv. • motivation • erfaring • ledelsens holdning til eksport (bøvl eller perspektiver) • ledelsens kompetence • Penge – økonomien • likviditet • rentabilitet • kapital • lånemuligheder Michael Bregendahl, Peter Kristensen og Jan Madsen

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