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globaluri strategia. mimoxilva. globaluri strategiis gaazreba. arsebobs garemos cvlilebebi, romlebic globalur strategias ufro warmatebuls xdian vidre multi-lokalurs: mzardi msgavseba qveynebiSi imaSi, Tu risi SeZena surT maT moqalaqeebs satarifo da arasatarifo barierebis Semcireba
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globaluri strategia mimoxilva Global Strategy
globaluri strategiis gaazreba arsebobs garemos cvlilebebi, romlebic globalur strategias ufro warmatebuls xdian vidre multi-lokalurs: mzardi msgavseba qveynebiSi imaSi, Tu risi SeZena surT maT moqalaqeebs satarifo da arasatarifo barierebis Semcireba Zvirad Rirebuli dabandeba teqnologiebSi, romelTa amortizacia mxolod erT bazarze Znelia. konkurentebi, romlebmac Secvales konkurencia qveynebs Soris globalur konkurenciiT. komunikaciuri da informaciuli revolucia Global Strategy
globaluri strategiis gaazreba ramdenad globaluria industria da ramdenad globaluri SeiZleba iyos biznezi? industria da strategia SeiZleba met-naklebad globaluri iyos im odenobiT, rogoricaa integraciis xarisxi qveynebs Soris. globaluri strategia ar SeiZleba gamoiTvalos romelime erTi elementis saSualebiT, magaliTad, rogoricaa produqtis standartTan Sesabamisoba, an saerTaSoriso bazris dafarva da an globaluri sawarmoo qseli, aramed unda gaviTvaliswinoT mravali elementis kombinacia Global Strategy
warmatebuli strategiis gasaRebi ZiriTadi strategiis Camoyalibeba ZiriTadi strategiis internacionalizacia internacionaluri strategiis globalizacia Global Strategy
industriis globaluri mamoZravebeli Zala bazris globalizaciis mamoZravebeli Zala fasis mamoZravebeli Zala mTavrobis globalizaciis mamoZravebeli Zala konkurenciis mamoZravebeli Zala Global Strategy
globaluri strategiis berketebi xuTi ganzomileba, romelic gansazRvravs Tu rodis miiwevs strategia multi-lokaluri an globalurisaken aris: monawileoba bazarSi produqti/servisi damatebiTi Rirebulebis lokacia marketingi konkurentuli svlebi Global Strategy
globaluri strategiis sargebeli arsebobs globaluri strategiis potenciuri sargeblis 4 ZiriTadi kategoria: fasis Semcireba xarisxis, produqciis an programis gaumjobeseba klientis upiratesobis ganmtkiceba konkurenciis berketebis gazrda Global Strategy
globaluri strategiis naklovanebebi globaluri strategiis zogierTi naklovanebaa: globalurma strategiam SeiZleba gamoiwvios marTvis Rirebulebis zrda, gazrdili koordinaciiT, angariSebis moTxovnisa da zogjer TanamSromelTa gazrdili raodenobis gamo globalurma strategiam SeiZleba daaqveiTos marTvis efeqturoba individualur qveynebSi, Tu centralizacia avnebs adgilobriv motivaciasa da morals. globalurma strategiulma midgomam gayidvebSi monawileobaze SeiZleba gamoiwvios ukuCveneba adre aRebul valdebulebebze, vidre es iqneba garantirebuli axali bazriT. Global Strategy
globaluri strategiis naklovanebebi adaptaciis gareSe produqtis standartizaciam SeiZleba mogvces iseTi produqti, romelic ar akmayofilebs klientis moTxovnebs. moqmedebebis koncentracia globalur strategiaSi aSorebs am moqmedebebs klientisagan da SeiZleba daaqveiTos produqtis maxvilgoniereba da moqniloba. unificirebulma marketingma globalur strategiaSi SeiZleba daaqveiTos produqtis adaptacia adgilobriv momxmareblis qcevis maneraze da sabazro garemoze. konkurenciis svlebis integrireba SeiZleba niSnavdes saxelmwifo Semosavlebis, mogebis an konkurentuli adgilebis ganadgurebas zog qveynebSi. Global Strategy
SeniSvna yvelaze warmatebuli saerTaSoriso strategiebi pouloben balanss zedmetad da arasrul globalizacias Soris idealuri strategia Seusabamebs globalizaciis strategiis dones industriis globalizaciis potencials dabali globalizaciis potencialis bizness industraSi unda hqondes strategia, romelic ar iqneba Zalian globaluri Global Strategy
globaluri strategiis analizis xelmZRvaneloba Global Strategy
miznebi globaluri strategiis ufro praqtikuli aspeqtebis gaZRola, infrastruqturis miReba da saWiro analizis menejmenti Global Strategy
safexurebi globaluri gundis dakompleqteba biznesis gansazRvra saWiro bazris gansazRvra saWiro monawileTa gansaRvra ZiriTadi strategiis Semowmeba qveynis SerCevis Semowmeba industriis globalizaciis potencialis gansazRvra globaluri strategiis mimdinare da potenciuri berketebis Sefaseba organizaciis SesaZleblobebis Sefaseba globaluri programebis SemuSaveba Global Strategy
globaluri gundis dakompleqteba gadawvetilebis ZiriTadi aspeqti aris sxvadasxva funqcibiis mqone menejerebis CarTva da imis dadgena, Tu vin aris aucilebeli gundisTvis imisaTvis, rom monawileoba miRos globalur analizSi gundi saWiroa dakompleqtdes Semdegi kadrebiT: saerTaSoriso biznesis xelmZRvaneli biznesTan dakavSirebuli ufrosi Taobis warmomadgenlebi ufrosi korporatiuli aRmasruleblebi mTavari qveynebis an regionebis meTaurebi ZiriTadi funqciebis xelmZRvanelebi Global Strategy
biznesis gansazRvra globaluri gundis dakompleqtebamde gundis liders unda hqondes (mTliani gansazRvrebis Camoyalibebamde) kargi idea Tu ra biznesi iqneba ganviTarebuli. klasikur SemTxvevaSi, biznesis definicia fokusirebulia Semdeg sam ganzomilebaze : produqciis (an servisis) funqcia teqnologia klientTa jgufi globaluri strategiis konteqstSi, unda damatebul iqnas geografiuli ganzomilebac Global Strategy
ZiriTadi bazris gansazRvra informacia, romelic mopovebuli unda iyos TiToeuli regionidan/qveynidan; bazris zoma erTeulebSi da SemosavlebSi produqciis sasicocxlo ciklis etapi globaluri, erovnuli, regionaluri an adgilobrivi konkurentebis raodenoba eqsportis aTvisebis unaris procentuli maCvenebeli qveyanaSi adgilobrivi moTxovnebi Sromis fasi saxelmwifos wili klientis SesyidvebSi gadasaxadebis raodenoba adgilobrivi da ucxouri kompaniebisaTvis ucxouri wilis dasaSvebi raodenoba kursis cvalebadobis simyare Global Strategy
ZiriTadi konkurentebis gansazRvra konkurentebi, romelTa analizi saWiroa moicaven Semdeg jgufebs: yvela globaluri konkurenti gansazRvrulia rogorc yvela konkurenti, visac aqvT mniSvnelovani sabazro wili CrdiloeT amerikaSi, evropaSi da aziaSi da ukaviaT saerTo bazaris minimum 5% udidesi konkurentebi TiToeul wamyvan qveyanaSi da regionSi, maSinac ki Tu isini ar arian globaluri potenciuri globaluri konkurentebi Global Strategy
ZiriTadi strategiis Semowmeba ZiriTadi strategiis debulebebi unda moicavdnen: biznesis gansazRvras strategiuli mimarTulebas finansuri samizneebs sakonkurencio upiratesobebis wyaroebs strategiis elementebs faseulobis mosamatebel aqtivobebs sakonkurencio strategis Global Strategy
qveynis SerCevis Semowmeba qveynis SerCevisas gaTvaliswinebuli unda iyos mTliani faqtorebis sami kategoria : calkeuli mimzidveloba: bazris zoma da zrdis tempi sakonkurencio garemo da Sesasvleli barierebi fasis done da gadasaxadis raodenoba makroekonomikuri da politikuri mdgomareoba fasis adaptacia globaluri strategiis mniSvneloba: ZiriTadi bazari globaluri klientebisa da konkurentebisaTvis globaluri konkurentebis mTavari bazari industriuli inovaciis mTavari wyaro erToblivi qmedeba aqtiobebis gaziareba sxva kompaniis biznesTan Global Strategy
globaluris strategiis mimdinare/potenciuri gamoyenebis Sefaseba globaluri strategiis gamoyenebis berketebis sadiagnostikod arsebobs sami saxis analizi: globaluri strategiis potenciuri upiratesobebis analizi industriis globalizaciis mamoZravebeli Zalebis analizi konkurentebis qmedebebis analizi Global Strategy
organizaciis SesaZleblobebis gansazRvra aseve mniSvnelovania organizaciis SesaZleblobebis gansazRvra Tu rogor miiRos monawileoba globalur strategiaSi da saWiro Sesatani cvlilebebis diagnostika. saukeTeso gadawyvetilebis misaRebad, globalurma gundma unda Seiswavlos Tu rogor moqmedeben warmatebuli kompaniebi igive an msgavs warmoebaSi, rogor axdenen globaluri strategiis organizaciasa da menejments. Global Strategy
globaluri programebis Camoyalibeba magaliTisTvis, erTma kompaniam globaluri strategiis analizisas daaskvna rom saWiro Semdegi programebis ganxorcieleba: globaluri produqti globaluri teqnologiis menejmenti globaluri resursebis miReba globaluri marketingis marTva globaluri buRalteriis marTva globaluri fasebis sistema globaluri identifikacia globaluri produqtis anonsis koordinireba globaluri bazris monacemebi Global Strategy
Sejameba aRwerili globaluri strategiis analizi warmoadgens konkretul Sedegebs: Sefaseba, Tu rogoria globaluri industria dRes da rogori iqneba momavalSi gageba, Tu rogoria globaluri kompaniebis midgoma dRes da rogor adarebs is Tavis konkurentebs da industriis potencials Semdegi globalizaciisTvis. strategiuli da organizaciuli cvlilebebis prioritetebis farTo moqmedebebis gegmis gansazRvra Global Strategy